AONposted about 9 years ago
Full-time
Hatboro, PA
Professional, Scientific, and Technical Services
Title: Marketing Strategy Manager - Professional Services
COMPANY: Aon Corporation
Location ZipCode: 19040
Job Description: **Job Description**
Aon has a great career opportunity for a Marketing Strategy Manager - Professional Practice Group, in our Hatboro, PA office. This position supports our Affinity group.
This professional will support Strategic Marketing initiatives by utilizing a fact-based analytical approach to assess market trends, define market size and competitive landscape analysis in order to create innovative strategies, Integrated Marketing Plans and initiatives that will strengthen the Aon Affinity business performance.
* Partner with business unit (BU) teams to ensure that robust and actionable Integrated Marketing Plans and competitive strategies are developed.
* Working collaboratively with other BUs on strategy development, operational execution, reaching alignment and agreement on budgets.
* Lead key marketing initiatives focused on identifying and validating new product/ program development opportunities, designed to lead to step changes in business/ commercial position.
* Manage Marketing Budgets to build the Aon Affinity brand equity and to fuel demand creation for Aon Affinity products with our clients and customers.
* Coordinate broad market analysis and research activities as directed by VP Marketing Strategy.
* Works on key projects as directed by VP Marketing Strategy.
* Comply with all Aon Corporate Governance.
* Coordinate the execution of the promotional strategy via each channel, including direct / personal sales support, public relations, event marketing, interactive / web marketing, social media, advertising and direct marketing.
* Collaborate with Database Analytics team on results reporting, in-depth analysis of prospect and customer databases, and predictive modeling. Based on output from these activities, redirect activities to achieve optimal participation and ROI.
* Develop and manage competitive intelligence for each customer segment within areas of responsibilities.
* Leverage professional, association, underwriter, sales, and CSR input to augment the marketing strategy, messaging, and distribution strategies.
* In conjunction with the business unit, drive strategic and tactical changes to the marketing plan based on the competitive landscape.
* Recommend market research (primary or secondary; qualitative or quantitative) on behalf of the business segment to ensure deep industry, segment and customer knowledge.
* Interface with clients (association representatives, industry partners, and individual customers) on marketing opportunities and activities in conjunction with business leaders for assigned business segments. This includes marketing copy approval (client and carrier) and client list procurement, where applicable. Present strategic plans as well as performance against plan to association and business partners as needed.
**Qualifications:**
**Education and Experience**
* Bachelor?s Degree
* Minimum of 5 years marketing experience, ideally in consumer product development/financial services or insurance product marketing.
* Experience with the development and marketing of products / brands. Agency experience a plus.
* Knowledge and execution of Marketing Strategy and corporate business context; preferable previous roles in professional group marketing products such as associations, brokers, attorneys.
* Proven experience and demonstrates knowledge of a broad base of external customers including B2B2C.
* Proven ability to work and lead teams cross-functionally, build relationships, and manage projects.
* A confident individual who can balance strategy, execution and thrives on building relationships and leveraging influence.
Aon offers competitive compensation, exceptional benefits, continuing education & training, a unique internal advancement program, and tremendous potential with a growing worldwide organization.
All positions at Aon require an applicant who has accepted an offer to undergo a background check. The checks run are based on the nature of the position. Background checks may include some or all of the following: SSN/SIN validation, education verification, employment verification, criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. By applying for a position with Aon, you understand that you will be required to undergo a background check should you be made an offer. You also understand that the offer is contingent upon successful completion of the background check and results consistent with Aon's employment policies. You will be notified during the hiring process which checks are required by the position.
Aon's professionals are unwavering in their client focus and integrity. We promote diversity, professional development, frugality and stewardship, applying a disciplined non-bureaucratic approach to help our clients realize their business potential. Drawing on our experienced team as a competitive advantage, Aon employees have the freedom to take risks, foster innovation, champion for change and replicate best practices.
For more information about Aon Corporation, visit our website athttp://www.aon.com .
Aon is committed to a diverse workforce and an Equal Opportunity/Affirmative Action employer (Minorities/Women/Veterans/Disabled).
Aon is a global leader in risk management, insurance and reinsurance brokerage, human capital and management consulting, and outsourcing with more than 60,000 employees in 500 offices in more than 120 countries. We integrate customized services, leverage expertise across industries and apply business knowledge to our clients' strategic goals. Aon helps clients anticipate how change intersects with opportunity. Each of our clients has unique business needs, so we have developed expertise for a complete range of business processes, products and industries. Aon?s account and relationship managers form a comprehensive perspective of our clients? organizations, matching our expertise to their business strategy.
*Job number:* 2413390
*Category:* Marketing and Communications Group
*Location:* United States, PA, Hatboro
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: - ?
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein:
fedcontractor: 0
COMPANY: Aon Corporation
Location ZipCode: 19040
Job Description: **Job Description**
Aon has a great career opportunity for a Marketing Strategy Manager - Professional Practice Group, in our Hatboro, PA office. This position supports our Affinity group.
This professional will support Strategic Marketing initiatives by utilizing a fact-based analytical approach to assess market trends, define market size and competitive landscape analysis in order to create innovative strategies, Integrated Marketing Plans and initiatives that will strengthen the Aon Affinity business performance.
* Partner with business unit (BU) teams to ensure that robust and actionable Integrated Marketing Plans and competitive strategies are developed.
* Working collaboratively with other BUs on strategy development, operational execution, reaching alignment and agreement on budgets.
* Lead key marketing initiatives focused on identifying and validating new product/ program development opportunities, designed to lead to step changes in business/ commercial position.
* Manage Marketing Budgets to build the Aon Affinity brand equity and to fuel demand creation for Aon Affinity products with our clients and customers.
* Coordinate broad market analysis and research activities as directed by VP Marketing Strategy.
* Works on key projects as directed by VP Marketing Strategy.
* Comply with all Aon Corporate Governance.
* Coordinate the execution of the promotional strategy via each channel, including direct / personal sales support, public relations, event marketing, interactive / web marketing, social media, advertising and direct marketing.
* Collaborate with Database Analytics team on results reporting, in-depth analysis of prospect and customer databases, and predictive modeling. Based on output from these activities, redirect activities to achieve optimal participation and ROI.
* Develop and manage competitive intelligence for each customer segment within areas of responsibilities.
* Leverage professional, association, underwriter, sales, and CSR input to augment the marketing strategy, messaging, and distribution strategies.
* In conjunction with the business unit, drive strategic and tactical changes to the marketing plan based on the competitive landscape.
* Recommend market research (primary or secondary; qualitative or quantitative) on behalf of the business segment to ensure deep industry, segment and customer knowledge.
* Interface with clients (association representatives, industry partners, and individual customers) on marketing opportunities and activities in conjunction with business leaders for assigned business segments. This includes marketing copy approval (client and carrier) and client list procurement, where applicable. Present strategic plans as well as performance against plan to association and business partners as needed.
**Qualifications:**
**Education and Experience**
* Bachelor?s Degree
* Minimum of 5 years marketing experience, ideally in consumer product development/financial services or insurance product marketing.
* Experience with the development and marketing of products / brands. Agency experience a plus.
* Knowledge and execution of Marketing Strategy and corporate business context; preferable previous roles in professional group marketing products such as associations, brokers, attorneys.
* Proven experience and demonstrates knowledge of a broad base of external customers including B2B2C.
* Proven ability to work and lead teams cross-functionally, build relationships, and manage projects.
* A confident individual who can balance strategy, execution and thrives on building relationships and leveraging influence.
Aon offers competitive compensation, exceptional benefits, continuing education & training, a unique internal advancement program, and tremendous potential with a growing worldwide organization.
All positions at Aon require an applicant who has accepted an offer to undergo a background check. The checks run are based on the nature of the position. Background checks may include some or all of the following: SSN/SIN validation, education verification, employment verification, criminal check, search against global sanctions and government watch lists, fingerprint verification, credit check, and/or drug test. By applying for a position with Aon, you understand that you will be required to undergo a background check should you be made an offer. You also understand that the offer is contingent upon successful completion of the background check and results consistent with Aon's employment policies. You will be notified during the hiring process which checks are required by the position.
Aon's professionals are unwavering in their client focus and integrity. We promote diversity, professional development, frugality and stewardship, applying a disciplined non-bureaucratic approach to help our clients realize their business potential. Drawing on our experienced team as a competitive advantage, Aon employees have the freedom to take risks, foster innovation, champion for change and replicate best practices.
For more information about Aon Corporation, visit our website athttp://www.aon.com .
Aon is committed to a diverse workforce and an Equal Opportunity/Affirmative Action employer (Minorities/Women/Veterans/Disabled).
Aon is a global leader in risk management, insurance and reinsurance brokerage, human capital and management consulting, and outsourcing with more than 60,000 employees in 500 offices in more than 120 countries. We integrate customized services, leverage expertise across industries and apply business knowledge to our clients' strategic goals. Aon helps clients anticipate how change intersects with opportunity. Each of our clients has unique business needs, so we have developed expertise for a complete range of business processes, products and industries. Aon?s account and relationship managers form a comprehensive perspective of our clients? organizations, matching our expertise to their business strategy.
*Job number:* 2413390
*Category:* Marketing and Communications Group
*Location:* United States, PA, Hatboro
Education level:
experience:
license:
training:
work Shift:
Shift Duration:
hours per week:
salary: - ?
NAICS:
company information:
company mail:
company direct:
company online:
company phone:
company fax:
company email:
fein:
fedcontractor: 0
