Marketing Strategy Sr. Associate

JPMorgan Chase & Co. • Wilmington, DE

18h

About The Position

The Marketing Strategy Sr. Associate is responsible for increasing profitable
new account growth within the Paid Search channel. This position sits within the
Acquisitions Center of Excellence of Card Services, a key business within
Chase’s Consumer & Community Banking group, and requires a deep understanding of
search engine marketing (SEM) and the ability to analyze data to optimize
campaign performance. The ideal candidate will have a strong analytical mindset,
excellent communication skills, and a passion for digital marketing.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• Demonstrate strong data literacy skills, including the ability to understand, analyze, and communicate data, to impact business results.
• Exhibit excellent written and verbal communication, organizational, and interpersonal skills.
• Maintain strong attention to detail.
• Manage multiple projects efficiently in a fast-paced environment.
• Thrive in both a collaborative team environment as well as an individual contributor.
• Initiate and take ownership of projects to achieve results.
• Utilize analytics tools such as Excel, Tableau, and Adobe Analytics to extract actionable insights, generate comprehensive reports, and present findings clearly to stakeholders.
• 4+ years of marketing management, account management or channel strategy preferably in acquisitions.

Nice To Haves

• Proficient with Pay-Per-Click (PPC) platforms and tools (Google Ads, Bing Ads, Google Analytics, etc.) and experience managing paid search campaigns.
• Experience with other digital marketing channels (SEO, social media, display advertising).

Responsibilities

• Act as a subject matter expert, offering guidance and best practices to improve paid search processes, testing methodologies, data presentation, and campaign results.
• Develop, implement, and manage paid search campaigns, including writing compelling ad copy, to maximize conversion rates.
• Monitor and analyze campaign performance metrics, such as Click Through Rate (CTR), Cost Per Click (CPC), Cost Per Account (CPA), and ROI, using analytics tools to track and report on campaign performance.
• Compile, analyze, and report on campaign performance metrics to provide meaningful channel insights to stakeholders.
• Partner closely with card product teams to align paid search strategies with overall marketing goals.
• Present campaign performance and strategic insights to key stakeholders effectively.
• Identify, explore, and prioritize new opportunities and strategies.
• Work with internal agencies to strategize and execute campaigns.

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
• Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility.
• These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees