Marketing Supervisor - AZ & NM - Hybrid in Phoenix AZ

UnitedHealth Group•Phoenix, AZ

6h•Hybrid

About The Position

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. The Marketing Supervisor – Arizona & New Mexico, is a mid level, execution focused role, supporting two high growth markets with a primary emphasis on member engagement and retention. Success depends on blending strong storytelling and copywriting with disciplined project management, timeline stewardship, and comfort operating within a matrixed, compliance driven environment. Candidates should expect a 90 day ramp to independently manage ongoing programs, approvals, and cross functional workflows. Reporting to the Director of Marketing - Arizona & New Mexico, this role manages the day to day execution of member engagement and communication initiatives, adapting proven programs and content for local relevance rather than building net new from scratch. The Marketing Supervisor collaborates with colleagues across markets and functions to ensure initiatives are delivered on time, aligned with requirements, and effective at the local level. The role also provides tactical support to PR and Communications, including approvals, story sourcing, and long form testimonial development. While the role does not set marketing strategy or lead the function, it plays a critical role in effective market level execution. The Marketing Supervisor works closely with Marketing Specialists and collaborates with marketing colleagues across the organization to adapt proven initiatives cost effectively rather than always building from scratch. Work Location: This position is a hybrid position based out of Phoenix, AZ - expected minimum 3 days in office. Candidates must be within commuting distance and able to work onsite as needed Note: The position will be fully remote through the summer 2026 and then move to hybrid with the opening of a new office in the Tempe/Mesa area

Requirements

3+ years of experience in copywriting, with demonstrated storytelling skills, including interviewing stakeholders and crafting narratives with limited guidance
Demonstrated experience building and sustaining trusted relationships with leaders / key stakeholders both virtually and in person
Experience working with leaders / key stakeholders to support communication and PR related activities (e.g. messaging, content development)
Proven ability to ramp quickly in new environments, learning informal processes and actively seeking context and feedback
Ability to write with precision and adherence to compliance constraints, minimizing unnecessary revision cycles
Clear understanding of strategy driven storytelling that aligns content with objectives even when direction is high level
Advanced PowerPoint ability to build narrative driven, executive ready presentations
Comfort navigating ambiguity, independently applying appropriate marketing tools/approaches to loosely defined problems
Proven organizational skills and the ability to manage parallel workstreams without sacrificing quality
Ability to travel up to 15%25 - within commutable distance of office for events and access to reliable transportation

Nice To Haves

Experience in healthcare, health services, insurance, or other regulated industries (e.g., financial services, pharmaceuticals, government)
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Responsibilities

Market Execution & Campaign Management: Develop and execute local marketing initiatives that complement national programs and drive member engagement and retention
Manage daily execution of ongoing retention and utilization campaigns, including timelines, routing, and cross functional coordination
Lead the brief to approval workflow, assembling inputs, managing compliance/legal routing, tracking turn times, and ensuring audit ready documentation
Content Development & Storytelling: Write original patient- and provider-facing copy, from brief through final draft, including campaign assets, newsletters, and engagement content
Identify, interview, and craft long form member/patient testimonials with editorial sensitivity and compliance awareness
Serve as an editor and quality reviewer for materials developed by internal partners or other team members
Cross Functional Collaboration: Partner with marketing counterparts in other markets to adapt scalable initiatives cost effectively
Coordinate closely with PR/Communications teams on story sourcing, approvals, and content deployment across channels
Reporting & Insights: Contribute clear, concise insights for inclusion in monthly dashboards and executive reports, highlighting campaign performance, member engagement, and opportunities to refine retention programs
Maintain working knowledge of local performance indicators and provide data informed recommendations