Marketing Technology (Communications) Student Clerk
About The Position
Student workers play a vital role in the success of maintaining critical reoccurring processes for the communications team. Student clerks enable full-time employees to focus on strategic initiatives. In return, student clerks receive skill development, mentoring, and portfolio building opportunities. As the Marketing Technology (MarTech) Student Clerk, you will help with digital communication tasks, with a focus on email marketing and analytics. This position will gain experience with a variety of platforms and software including Salesforce Marketing Cloud, Anthology, Visual Analytics Dashboards, Facebook Insights, Twitter (X) Analytics, LinkedIn for Business, Instagram for Business, Sprinklr Social Media Management or similar social media analytics platform, and Google Analytics. Schedule and Program Components The clerk is expected to work 15-20 hours per week (hybrid on-site or remote), according to a schedule determined by the clerk and supervisor. No evening or weekend commitments are required as part of this position.
Requirements
- Must be a current University of Iowa student.
Nice To Haves
- Strong written and oral communication.
- Interest in digital analytics.
- Power BI/Tableau experience a plus.
Responsibilities
- Templated email building and testing in both Anthology and Marketing Cloud
- Marketing Cloud journey auditing
- Email analytics performance reporting
- Email bounce list reporting
- Social media analytics reporting
- Outlook template building
- Salesforce Marketing Cloud training
- Google Analytics certification training
- Google Digital Marketing Strategy certification training
- Build and test emails for mass communications (experience with email platforms like Constant Contact a plus)
- Provide performance analytics for mass email communications
- Email reports including email bounce lists and unsubscribes
- Update analytic projects with social media, web, and other digital communications metrics
- Assist with Marketing Cloud journey tasks including audits
- Attending team meetings and developmental opportunities as schedule allows
- Learning new skills as needed and obtaining certifications as schedule allows
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What This Job Offers
Job Type
Part-time
Career Level
Intern
Education Level
No Education Listed
