Marketing Technology (MarTech) Lead

Trinity Solar•Edison, NJ

23h

About The Position

Build and run the engine behind modern marketing. We’re seeking a hands-on MarTech Lead to own and optimize our full marketing technology ecosystem—ensuring campaigns launch seamlessly, systems perform reliably, and Marketing is never blocked by technology. This is a true builder role. Success is defined by what gets shipped, improved, and kept running—without disruption.

Requirements

5+ years in MarTech, digital marketing ops, or similar hands-on role
Experience with Marketo or similar marketing automation platform
Experience with CMS/front-end development (Next.js, React preferred)
Experience with APIs and integrations (.NET preferred)
Experience with SMS platforms (Attentive or similar)
Strong problem-solving skills with a bias for execution

Nice To Haves

HTML, CSS, JavaScript
Salesforce or CRM integrations
Azure DevOps or cloud environments
Analytics, attribution, and performance tracking
Experience in fast-paced, growth environments

Responsibilities

Own performance, reliability, and scalability of all marketing systems (CMS, dialer, tracking, lead delivery).
Ensure zero marketing downtime through monitoring, troubleshooting, and proactive issue resolution.
Manage integrations, APIs, and data flows across platforms.
Translate marketing needs into practical, executable solutions.
Build and maintain website and landing page experiences (Next.js, React, CMS).
Optimize UX, conversion paths, forms, tracking, and SEO fundamentals.
Troubleshoot performance and integration issues.
Build and optimize email campaigns, templates, and lifecycle programs.
Implement automation, personalization, and scalable frameworks.
Ensure programs are compliant, reusable, and performance-driven.
Own dialer configuration, access, and uptime—no disruption to lead-to-call execution.
Manage campaign and purchased lead uploads into Salesforce.
Enforce change control, documentation, and access governance.
Execute SMS campaigns with segmentation, triggers, and personalization.
Align messaging across email, SMS, and web experiences.
Ensure compliance and performance tracking.
Implement and optimize review-generation workflows.
Improve timing, participation, and overall quality of customer feedback.
Partner with Marketing, Sales, Ops, and Tech to deliver solutions.
Identify risks early and resolve issues quickly—without unnecessary escalation.
Support QA, testing, and post-launch optimization.