Marketing & Visitor Experience Analytics Student Intern

ASARCO

21h

About The Position

The Marketing & Visitor Experience Analytics Intern will support data-driven
initiatives to
enhance visitor engagement and increase attendance at the Mineral Discovery
Center. The
intern will analyze sales, ticketing, and visitor behavior metrics, identify
opportunities for
improvement, and propose actionable strategies to attract and retain audiences.
This
position is ideal for students in Marketing, Business, Data Analytics,
Economics, or
related fields seeking hands-on experience in combining data analysis with
marketing and
visitor engagement.

Requirements

• Active student pursuing a degree in Marketing, Business Administration, Data Analytics, Economics, or related fields.
• Strong analytical and problem-solving skills; experience with Excel, Google Sheets, or data visualization tools (Tableau, Power BI) is a plus.
• Knowledge of marketing principles and customer engagement strategies.
• Strong written and verbal communication skills.
• Proactive, detail-oriented, and able to manage multiple tasks.

Nice To Haves

• Interest in museum, science, or educational outreach is desirable.

Responsibilities

• Collect and analyze sales and visitor data, including ticket sales, program participation, and merchandise trends.
• Identify patterns, trends, and opportunities to improve visitor experience and marketing effectiveness.
• Support the development of strategies and campaigns to attract new audiences and retain current visitors.
• Collaborate with the operations team to implement promotions, social media campaigns, or events based on insights.
• Prepare reports and dashboards summarizing findings, metrics, and recommendations.
• Test and evaluate new marketing or engagement initiatives for effectiveness.
• Participate in cross-functional meetings to align marketing strategies with visitor engagement goals.

Benefits

• Hands-on experience analyzing real visitor and sales data.
• Opportunity to implement measurable marketing and engagement initiatives.
• Mentorship and continuous feedback from Operations teams.
• Participation in events and programs to understand visitor behavior.
• Letter of recommendation or performance evaluation upon completion
• ASARCO offers an excellent low-cost benefits package for medical/prescription/ dental/vision, disability coverage, life insurance and other optional coverage, and 401(k) plan with company match.

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed