Digital Marketing Web Developer
Company: N/A
Location: Pittsburgh, PA
Pay: N/A
Contact Information
Name: n/a
Phone: n/a
Fax: n/a
Job Description
OBJECTIVES:
Do you want a career that serves a higher purpose? The people at Industrial Scientific are committed to ending death on the job by the end of the century, and we need your help. We hire smart, motivated people, give them world-class tools in a supportive environment, and we let them do their job. In return, our team is highly engaged, creates quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; creating a climate of trust, openness and high performance; fostering candor; and treating people fairly and with dignity. Industrial Scientific provides the environment, leadership and support that enable our team members to exceed their career expectations consistently.
The Marketing Team is looking for a talented and creative digital marketing web developer who can help us achieve our vision of ending death on the job in this century. If you have proven experience in website development with a thorough understanding of digital marketing strategies, and want to use that experience to truly make a difference, then this role might be perfect for you!
The Digital Marketing Web Developer is responsible for developing and implementing creative strategies and tactics to promote and sell our products and services through a CMS-based website. This position will work closely with the Senior Digital Media Developer in the design, development and maintenance of public and secured websites. This role will require the ability to execute e-marketing programs using the company CRM and marketing automation software to maximize the digital promotion of products and solutions across multi-touch points to drive deeper digital engagement.
The ideal candidate will be a confident, hard-working professional, with a positive attitude focusing on teamwork that thrives in a fast-paced and results driven work environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
* Develop and design public and secured web pages through a CMS-based website, including online applications and forms
* Apply technical and functional design requirements to ensure optimal SEO
* Plan and execute e-marketing campaigns using the company CRM (Salesforce.com) and marketing automation software (Pardot)
* Implement marketing and creative strategies to promote and sell products and services through digital channels
* Measure and report performance of all digital marketing campaigns across multiple channels and customer touch points and access against performance metrics (ROI and KPIs)
* Collaborate with SEO/SEM vendor to implement recommendations in alignment with overall strategy
* Plan and execute all Google ad word campaigns
* Contribute to brand consistency, accuracy and compliance with required standards
QUALIFICATIONS REQUIRED (Non-Negotiable):
* Associate's or equivalent technical degree in Web design/development or multimedia
* 3 or more years of related web design, digital marketing experience
* Must be proficient in HTML, XML, ASP.Net and CSS
* Experience with Microsoft Visual Web Developer, PHP, Javascript, Adobe Creative Suite, Microsoft Office software and Wordpress
* Comprehensive understanding of the digital ecosystem and how web, mobile, social, search and e-marketing channels work together to optimize behavior, acquisition and sales
* Understanding and experience with SEO and Web analytics
* Strong visual communication skills; ability to develop a graphic design that communicates intended ideas effectively
* Excellent organizational and project management skills
* Must be able to work well under the pressure of tight deadlines and changing demands
QUALIFICATIONS PREFERRED (Negotiable):
* Bachelor's degree in Web design/development or multimedia
* Working knowledge of CMS software (Salesforce.com or equivalent) and marketing automation platforms (Pardot, Marketo, Eloqua, HubSpot)
* Experience with the use of social media and social networks as a marketing channel to raise brand awareness
PHYSICAL DEMANDS:
Note: The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is required to sit and talk and hear. The employee is required frequently to use hands and digits to handle or feel work material. The employee is regularly required to stand, walk, and reach with hands and arms.
Equal Opportunity Employer
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time, with or without notice.
Job Requirements
Company: N/A
Location: Pittsburgh, PA
Pay: N/A
Contact Information
Name: n/a
Phone: n/a
Fax: n/a
Job Description
OBJECTIVES:
Do you want a career that serves a higher purpose? The people at Industrial Scientific are committed to ending death on the job by the end of the century, and we need your help. We hire smart, motivated people, give them world-class tools in a supportive environment, and we let them do their job. In return, our team is highly engaged, creates quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; creating a climate of trust, openness and high performance; fostering candor; and treating people fairly and with dignity. Industrial Scientific provides the environment, leadership and support that enable our team members to exceed their career expectations consistently.
The Marketing Team is looking for a talented and creative digital marketing web developer who can help us achieve our vision of ending death on the job in this century. If you have proven experience in website development with a thorough understanding of digital marketing strategies, and want to use that experience to truly make a difference, then this role might be perfect for you!
The Digital Marketing Web Developer is responsible for developing and implementing creative strategies and tactics to promote and sell our products and services through a CMS-based website. This position will work closely with the Senior Digital Media Developer in the design, development and maintenance of public and secured websites. This role will require the ability to execute e-marketing programs using the company CRM and marketing automation software to maximize the digital promotion of products and solutions across multi-touch points to drive deeper digital engagement.
The ideal candidate will be a confident, hard-working professional, with a positive attitude focusing on teamwork that thrives in a fast-paced and results driven work environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
* Develop and design public and secured web pages through a CMS-based website, including online applications and forms
* Apply technical and functional design requirements to ensure optimal SEO
* Plan and execute e-marketing campaigns using the company CRM (Salesforce.com) and marketing automation software (Pardot)
* Implement marketing and creative strategies to promote and sell products and services through digital channels
* Measure and report performance of all digital marketing campaigns across multiple channels and customer touch points and access against performance metrics (ROI and KPIs)
* Collaborate with SEO/SEM vendor to implement recommendations in alignment with overall strategy
* Plan and execute all Google ad word campaigns
* Contribute to brand consistency, accuracy and compliance with required standards
QUALIFICATIONS REQUIRED (Non-Negotiable):
* Associate's or equivalent technical degree in Web design/development or multimedia
* 3 or more years of related web design, digital marketing experience
* Must be proficient in HTML, XML, ASP.Net and CSS
* Experience with Microsoft Visual Web Developer, PHP, Javascript, Adobe Creative Suite, Microsoft Office software and Wordpress
* Comprehensive understanding of the digital ecosystem and how web, mobile, social, search and e-marketing channels work together to optimize behavior, acquisition and sales
* Understanding and experience with SEO and Web analytics
* Strong visual communication skills; ability to develop a graphic design that communicates intended ideas effectively
* Excellent organizational and project management skills
* Must be able to work well under the pressure of tight deadlines and changing demands
QUALIFICATIONS PREFERRED (Negotiable):
* Bachelor's degree in Web design/development or multimedia
* Working knowledge of CMS software (Salesforce.com or equivalent) and marketing automation platforms (Pardot, Marketo, Eloqua, HubSpot)
* Experience with the use of social media and social networks as a marketing channel to raise brand awareness
PHYSICAL DEMANDS:
Note: The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is required to sit and talk and hear. The employee is required frequently to use hands and digits to handle or feel work material. The employee is regularly required to stand, walk, and reach with hands and arms.
Equal Opportunity Employer
Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time, with or without notice.
Job Requirements
