MarTech Digital Strategy Consultant (Adobe Experience Platform)

Blue Acorn iCi

About The Position

We are seeking a Digital Strategy Consultant (MarTech) to support enterprise-level Adobe Experience Platform (AEP) and associated applications (CJA, AJO, RT-CDP) within a complex marketing ecosystem. This role will partner closely with business and technical stakeholders to define customer data strategy, identity resolution frameworks, governance models, and audience activation capabilities across business units. The ideal candidate brings strong MarTech consulting experience and the ability to translate business objectives into scalable Adobe Experience Cloud solutions.

Requirements

5+ years in Digital Strategy, MarTech Consulting, or Customer Data Platforms
Experience working within Adobe Experience Cloud ecosystems
Exposure to Adobe Experience Platform (AEP), Real Time Customer Data Platform, Customer Journey Analytics, and Adobe Journey Optimizer
Strong understanding of identity resolution, profile management, and data deduplication concepts
Experience facilitating executive-level stakeholder workshops
Ability to bridge business requirements and technical implementation

Nice To Haves

Experience with Customer Journey Analytics (CJA) or Adobe Analytics
Familiarity with XDM schema design and marketing data modeling
Experience supporting enterprise data governance initiatives
Background in multi-business-unit or global enterprise environments
Adobe certifications (AEP, RTCDP, CJA, AJO, AA)

Responsibilities

Lead requirements gathering and discovery workshops across marketing, analytics, and technology teams
Translate business objectives into actionable MarTech roadmaps
Best practice use case development and requirements building working closely with the business to prioritize and document needs
Align cross-functional stakeholders on CDP use cases and operating models
Drive adoption of best practices across enterprise environments
Define profile strategy including person and company-level identity logic
Work closely with Architects and Engineers to establish identity resolution and profile stitching methodology
Support enterprise data unification across multiple business units
Advise on marketing data layer structure, schemas, and governance standards
Define audience strategy (real-time and batch use cases)
Support cross-channel activation planning
Contribute to Customer Journey Analytics alignment and KPI validation where applicable
Develop business rules and governance frameworks for AEP/CDP environments
Establish documentation standards and data quality guardrails
Drive standardization, normalization, and compliance practices
Enable business users through structured training and knowledge transfer