About the position
We are seeking a dedicated MEDIA AND SOCIAL MARKETING MANAGER for our client, a financial services company primarily serving current and former members of the U.S. military and their families. In this role you will assist the Brand Media team in the operational execution of paid media campaigns across channels including but not limited to Paid Search and Social. Serves all external media needs corporate-wide to ensure completion of the marketing strategy through the development and implementation of media planning, buying, and campaign optimization. Ensures paid media is scheduled and delivered according to the marketing plan and complies with the organization's marketing standards. Responsible for one or more of the following areas: ongoing management of agency resources; developing, socializing and implementing media strategies and campaigns across traditional, social and digital channels; performance monitoring, optimization and reporting; use of data driven insights to drive innovation; channel management; and/or managing budgets.
Responsibilities
- Contribute to the development and optimization of digital, social and traditional media strategies; and may develop moderately complex single-channel media strategies.
- Collaborate with the Media Team to translate business intelligence and internal client objectives prior to guiding media agencies.
- Collaborate with internal stakeholders to understand the parameters for developing media strategies.
- Socialize media recommendations (ie, explains rationale for media strategy and how it meets business objectives and adheres to media best practices).
- Ensure media plans are implemented correctly and in a timely manner.
- Assist in the management of budget plans.
- Serve as a resource to team members on matters of a routine nature.
- Apply foundational knowledge of social and digital marketing principles.
- Effectively communicate and collaborate with agency to ensure alignment with goals and prioritization.
- Apply a moderate understanding of analytics and measurement tools/techniques to test and optimize performance against objectives.
- Ensure risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.
Requirements
- Bachelor’s Degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
- 4 or more years of experience in a marketing, sales, advertising and/or communications function, to include at least 2 years of experience in one or more of the following areas: social marketing, digital marketing, website merchandising, search marketing, mobile marketing, or digital campaign management.
- Solid foundational knowledge of digital or social marketing industry and practices.
- Experience influencing business decisions.
- Experience facilitating and/or participating in cross-functional teams.
- Experience collaborating with key stakeholders.
- Proficient with MS Office, Word, Excel and PowerPoint.
- Proficient knowledge on impact of social marketing to an omni-channel experience.
Nice-to-haves
- MUST HAVE experience in navigating and executing within search buying platforms (Google Ads, SA360 and Bing), social buying platforms (Meta, Snapchat, TikTok, etc.), and web analytics tools (Tableau, Adobe).
- Demonstrated success in developing search and social tactical strategies in alignment with business goals, preferably across insurance and financial service products.
- Understanding of marketing attribution and measurement methodologies in relation to testing within paid search.
- Ability to manage multiple projects with attention to detail.
- Experience in Agile working environments.
Benefits
- Comprehensive benefits package including medical, dental, 401K.
