Media Buyer

Mspark, LLC

About The Position

We are looking for a performance-driven Media Buyer with broad experience in media strategy and cross-channel planning. This role is responsible for planning, executing, and optimizing programmatic display and video campaigns across multiple buying platforms, leveraging audience, contextual, and performance data.

Requirements

Programmatic Display & Video Media Buying
Foundational experience buying and managing programmatic display and video campaigns through a DSP or managed-service partners.
Understanding of campaign setup including audience targeting (first-party, third-party, contextual), inventory selection, creative trafficking, and flighting.
Experience supporting bid strategies, budget pacing, and delivery optimization to meet campaign goals.
Ability to analyze performance metrics and reporting to identify trends and optimization opportunities across display and video campaigns.
Conversion tracking setup and validation using GA4, Google Tag Manager, or CRM integrations to support performance measurement and attribution.
Media Planning & Direct IO Buying:
Plan and execute direct IO media buys with publishers, including campaign setup, creative delivery, pacing, and budget management.
Coordinate with publisher partners to meet KPIs and optimize performance.
Exposure to streaming audio and Digital Out-of-Home (DOOH) campaigns; performance and optimizations can be learned on the job.
Collaborate with internal teams and publishers to ensure seamless campaign execution across channels.
Analytics & Reporting:
Strong proficiency in Google Analytics 4 (GA4).
Ability to create performance dashboards and executive summaries.
Skilled at identifying trends and translating insights into optimization plans.
Strategic Thinking & Collaboration:
Ability to contribute to channel mix recommendations and media strategy development.
Comfortable working cross-functionally with creative, product, analytics, and marketing teams.
Experience participating in or leading media planning discussions.
Familiarity with marketing funnels, customer journeys, and campaign attribution models.
Bachelor’s degree and/or the equivalent combination of education and experience.
2–4 years of hands-on programmatic media buying experience. Product knowledge with display, video, audio, and digital out of home.
Proven ability to manage full-funnel campaigns (awareness, consideration, conversion) across multiple industries or verticals.
Demonstrated track record of delivering against KPIs such as ROAS, CPA, CTR, CVR, CPL, and customer acquisition goals.
Experience managing budgets of $15K+/month across platforms and scaling campaigns efficiently.
Familiarity with audience segmentation, custom and lookalike audiences, interest targeting, and first-party data strategies.

Nice To Haves

Google Analytics 4 Certification
Google Tag Manager Fundamentals
IAB Digital Media Buying & Planning Certification
IAB Programmatic Buying & Selling Certification
Digital Marketing Platform (DV360) Certification
The Trade Desk Edge Academy Certification (or similar certifications).

Responsibilities

Execute and manage programmatic display and video campaigns directly within a DSP, as well as support campaign execution through managed-service programmatic buying partnerships.
Assist with campaign setup including audience targeting, inventory selection, creative trafficking, pacing, and bid adjustments across both self-service DSP and managed-service platforms.
Monitor performance, analyze trends, and support ongoing optimizations in collaboration with managed-service partners to improve efficiency, delivery, and overall campaign performance.
Plan and execute direct IO media buys by working directly with publishers to secure inventory aligned with campaign goals and audience targets, including streaming audio and Digital Out-of-Home (DOOH) placements.
Coordinate with publisher partners to manage campaign setup, creative delivery, flighting, and pacing for direct IO campaigns.
Monitor performance, review publisher reporting, and collaborate with partners on optimizations to ensure campaigns deliver against agreed-upon KPIs.
Provide regular performance reports with actionable insights.
Use platform tools and analytics to test, learn, and scale campaigns.
Stay current with changes in ad platforms, privacy policies, and new features.
Work with internal stakeholders to align media plans with business objectives.
Contribute to cross-channel strategy when needed, offering insight into the full media mix.
Help identify growth opportunities through data and competitive analysis.
Other duties as assigned by leadership.