Media Buyer

Floowi•Weston, FL

15h•Remote

About The Position

Floowi connects top LATAM professionals with leading U.S. companies through remote talent solutions. Our mission is to make LATAM the world’s premier hub for growth and excellence. 🌟 About our Client A profitable, bootstrapped software company operating a portfolio of consumer web products. The business scales aggressively through paid acquisition, organic distribution, and performance marketing. They run a lean, high-output team with a strong creative engine already in place, producing 25–40+ ad creatives per week, supported by established tracking systems and campaign infrastructure. ✍ Short Description We’re hiring a Senior Media Buyer (Meta Ads) to take full ownership of paid acquisition and scale performance across active products. This is a highly execution-focused, in-platform role where the candidate will manage campaigns in real time, optimize budgets with precision, and drive growth through fast decision-making and strong collaboration with the creative team. 💰 Compensation: Competitive USD (based on experience) 🗣 Language Requirements: Professional English 📌 Location: 100% Remote (aligned with EST hours) 😀 Start Date: ASAP 🤔 What We Offer High-impact role with direct ownership of growth and performance Fully built creative and media infrastructure (no need to start from scratch) Fast-paced, execution-driven environment Clear performance metrics tied to revenue and scaling

Requirements

5+ years of experience in performance marketing / DTC / direct response roles
Proven ownership of revenue targets or P&L, not just campaign management
Strong experience with real-time scaling and budget management
Deep understanding of how creative, media buying, and data work together
Experience managing campaigns at $500K+/month spend levels
Highly execution-focused with a strong operator mindset (able to act quickly based on data)

Nice To Haves

Experience in consumer software, web apps, or SaaS
Strong understanding of high-velocity creative testing environments
Experience working with structured scaling systems and performance-driven teams

Responsibilities

Paid Media Execution & Real-Time Scaling
Own day-to-day execution of Meta Ads campaigns
Manage budgets with hourly precision during peak U.S. traffic windows
Execute ABO scaling strategies with controlled, incremental increases
Make fast kill/scale decisions based on live performance data
Creative Testing & Feedback Loop
Work closely with creative strategists and editors to test creatives at scale
Identify winning hooks, angles, and formats quickly
Provide clear feedback and direction for new creative variations
Detect creative fatigue early and trigger new iterations
Campaign Structure & Scaling Systems
Design and manage campaign architecture (testing, scaling, retargeting, evergreen)
Build repeatable scaling playbooks from testing budgets to high-spend levels
Tracking, Reporting & Seasonal Execution
Deliver clear daily and weekly reporting (spend, CPA, ROAS, creative performance)
Plan and execute campaigns around seasonality and peak traffic windows