Media Coordinator

Backbone Media•Carbondale, CO

23h•$50,000 - $55,000•Hybrid

About The Position

At Backbone, we live by the mantra that passion drives results. We strive to align our clients with our team members’ interests, bridging the gap between work and play, keeping an eye on the elusive work/life balance. If you join our team of smart, driven marketers, you’ll become part of an extended work family, drawn together by a passion for an active lifestyle. The Job You will work with Media Strategists to organize and execute media campaigns for our clients. You are quick on your feet and able to prioritize multiple tasks and/or clients daily to ensure campaigns go off without a hitch. You like to balance creative thinking with thoughtful and data-driven analysis. This position requires in-person work from our Carbondale, CO, or Denver, CO office 2-3 days/week, with remote work flexibility the rest of the week. Note: we consider applicants of all backgrounds. If you are excited about what we’re doing but don’t meet some of the criteria below, please don’t let that discourage you from applying.

Requirements

Bachelor’s Degree
0-2 years professional experience
Able to work successfully in a team environment that promotes collaboration in addition to confidently working independently and leveraging resources at hand
You communicate effectively at all levels
Establish and maintain effective relationships interdepartmentally, as well as with those outside the team
Possess strong quantitative and analytical skills
Have a solid understanding of mathematical concepts
Has a basic understanding of the principles of marketing and advertising, along with knowledge of media concepts and terms, creative and budget requirements
Detail-oriented and ability to appropriately manage time
Competent Excel and PowerPoint
Able to prioritize, multi-task and work under pressure
Exceptional critical-thinking and problem-solving skills
Willing to learn new things and challenge the norm

Nice To Haves

Knowledgeable on all aspects of digital and traditional media, including Paid Social Media, Search Engine Management, Search Engine Optimization, Social Media Management, Mobile, Out-of-home, TV, Print, etc.
Experience in Google Analytics, Google Data Studio and Google Campaign Manager
Proficient in research tools including MRI and Facebook Audience Insights
Strong data management skills, especially with Excel
Experience with corporate communication and project management tools, especially Asana, Microsoft Outlook, and Slack
Understanding of Backbone’s core values
A love of the outdoors
A sense of humor

Responsibilities

Support Media Strategists during campaign strategy development and plan execution
Lead research to develop and support media strategies and tactics
Work hand in hand with Strategists to ensure the excellent campaign execution down to the finer details
Immerse yourself in trafficking and reporting tools to manage delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)
Work with the Operations and Finance team to ensure billing is on track
Stay up to date on latest research and media trends
Serve as a liaison between vendors, internal departments, and client, effectively communicating and tracking needs related to tactical execution (securing assets, adhering to campaign timelines, etc.).
Data entry primarily pertaining to insertion order creation and materials due sheets