Media Director

Collective Measures•Minneapolis, MN

1d•$120,000 - $150,000•Hybrid

About The Position

We are currently seeking an experienced media strategy professional to join our team as a Media Director. At Collective Measures, The Media Director is a leader in the media function, and in the company as a whole. MD's are experts in the media field and possess a broad set of media, marketing, analytics and management skills. MDs maintain a strong relationship with the client, working very closely with Account Managers to coordinate client strategic development and communications. They also play a leading role in the development of Collective Measures strategic media solutions and must maintain strong relationships internally across all disciplines. The most desirable candidates will have experience in multiple digital and traditional media channels.

Requirements

10+ years of experience creating digital marketing plans with multiple digital & traditional media channels (paid search, paid social, display, organic search, video, audio, print, OOH)
Experience with planning & research tools to aid marketing and media planning
Strong focus on measurement and analytics
High attention to detail
Ability to prioritize and manage multiple projects simultaneously
Client-centric mindset
Solid professional presentation skills (written, visual and verbal)

Nice To Haves

Paid search experience is a plus
Experience working at or with an agency is preferred

Responsibilities

Articulating cross channel media strategies and capabilities of the agency to clients, new prospects, and internally to agency staff
Educating internally and externally about media best practices and emerging trends
Working with account teams to develop media strategy briefs, pitches, and project plans
Developing and presenting strategic integrated media plans for key accounts inclusive of industry and audience research, media strategy, media mix, channel role and measurement strategy & KPIs
Supervising channel leads in the execution of media plans, including preparation of media budgets, audiences, measurement, contracts, and supporting materials
Leading a cross-functional team of media specialists to ensure media plans are being implemented and managed with strong performance results
Ensuring that client’s strategic marketing objectives are being met, effectively measured, and communicated to clients
Ensuring that performance metrics are established for each account and that there is coordinated effort among internal resources to deliver monthly reports, budget recaps, and ongoing performance reporting for clients
Participating in new business project assignments and pitches
Maintaining close contact with external media representatives, developing good business relationships and keeping a pulse on industry changes and best practices
Attending industry presentations to evaluate new information/services
Maintaining a high professional profile
Contributing to agency thought leadership internally and externally by sharing trends and new technologies, writing blog posts, sitting on panels, and public speaking
May have direct people management responsibilities after 120 days