Media Manager

Alaska Airlines • WA-SeaTac, WA

4d

About The Position

The Media Manager is both a subject matter expert in integrated media as well as a data-driven marketer with an analytics background. As an individual contributor, this role helps define our overall media strategy and is responsible for executing, optimizing, and reporting on our paid media plans. The Media Manager will lead the daily management of our media agency partners, ensuring our brand marketing efforts are meeting our brand and business goals.

Requirements

• 4 years of experience in executing paid media programs either in-house or at a media agency.
• Bachelor’s degree, or an additional two years of relevant training/experience in lieu of this degree.
• Experience leading media strategies across paid social, search, display, video/linear TV, OTT/CTV, radio and OOH.
• Deep analytical experience, analyzing full funnel performance and developing insights and actions to improve performance throughout all stages of the marketing funnel.
• Able to take complex media challenges and communicate them to non-media audiences across the organization.
• Experience with Google Analytics, Google Marketing Platform.
• Understanding of attribution models.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Responsibilities

• Lead ongoing media planning with the marketing teams, internal partners and our partner agencies to develop integrated media campaigns that deliver results -- brand awareness, consideration and revenue growth.
• Apply analytical rigor to the role by leading media analysis including forecasting, budget reconciliation, cohort development and ongoing reporting.
• Partner closely with performance and brand teams to make recommendations to optimize campaigns and develop an ongoing process to track, analyze and recommend both creative and media optimizations to deliver the most efficient results possible.
• With minimal direction from leadership, exercise considerable judgement to make decisions on media briefs that are grounded in data and take full advantage of customer insights.
• Ensure we are at the forefront of innovation by developing and executing a media testing strategy with our partners to continuously drive improvement and innovation in everything that we do.

Benefits

• Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air
• Comprehensive well-being programs including medical, dental and vision benefits
• Generous 401k match program
• Quarterly and annual bonus plans
• Generous holiday and paid time off

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level