Media Planner

Allied Global Marketing • New York, NY

4d • $60,000 - $65,000 • Remote

About The Position

This strategic position is for someone who’s interested in driving inventive new paid media strategies for a couple of our entertainment clients. This year is a nexus event for live entertainment. The competition for the entertainment dollar is fierce, with new players providing further competition. You’ll work directly with our clients to pitch and design multi-channel approaches for each of their unique marketing challenges.

You’ll manage the full cycle of your media plan, from strategy and planning through activation (including self-serve platforms) and reporting. If you’re looking to broaden your media skillset, we’ll provide the training and support to help you round out your media skills—plus a strong internal promotion path.

While this position is fully remote, our ideal candidate must be able to work East Coast hours.

Requirements

• At least 2+ years of digital media strategy, planning, and buying experience
• A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns
• Must have experience working within Meta Ads, Google Ads, Tiktok Ads, Snapchat Ads, etc.

Nice To Haves

• Please highlight any experience you have with the entertainment business

Responsibilities

• Participate in strategy development and align with senior team members.
• Create media plan, handle updates based on internal and client feedback.
• Present/Send media plan to client and/or support senior team member presenting plan as needed.
• Negotiate with media vendors.
• Oversee and work with associate on campaign set-up and optimizations.
• Review campaign performance, suggest, make optimizations.
• Work with associate to review reporting, help identify insights – If identified, help flush out to discover the “why” and “what’s next”.
• Lead on client communication.
• Review campaign/platform set up and budget to ensure correct set up.
• Actualize media plan based on campaign end or monthly Adazzle actuals.
• Brainstorm strategy across teams in terms of audience building, creative development, etc.
• Oversee all platform pacing efforts against the media plan.
• Decide who will lead day-to-day client communications.

Benefits

• This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO).
• We also offer 10 company paid holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed