Media Planner

HLK • St. Louis, MO

5d • Onsite

About The Position

At HLK, Media Planners turn business strategy into tangible results with precision, agility, and a deep belief that measurement matters. In this role, you’ll create paid media strategy in partnership with buyers through building plans, owning reporting, and ensuring campaigns are executed accurately and purposefully. You’ll work closely with the Media Supervisor, Media Director, Buyers, Consumer Experience team, and Operations to activate your media strategy and mine performance insights for account teams and clients. You’re passionate about creating sound media strategy and presenting your work to colleagues, executives, and clients. If you’re someone who: Thrives in the details and has a hunger for learning the next thing Is proficient in Microsoft Suite (pivot tables, lookups, large data sets, presentations) Enjoys analyzing media performance against expectations Stays calm under shifting deadlines and ambiguity Brings solutions, not just tasks Can manage multiple workstreams without dropping the ball Is naturally curious “why” something works Communicates clearly and effectively internally and externally HLK could be the place for you.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred
• 2-4 years of media planning or performance marketing experience
• Experience analyzing data and generating actionable insights for business and plan optimizations
• Organized, detail-oriented, and comfortable in a fast-paced environment
• Based in St. Louis or Chicago. We are not accepting remote applicants at this time.

Responsibilities

• Lead the development of media plans aligned to client objectives and Consumer Experience strategy, partnering with buyers to bring them to life.
• Build POVs, projections, and scenario analyses to guide investment decisions
• Monitor pacing, budgets, and campaign performance across digital and traditional channels.
• Manage multiple budgets and projects across numerous documents and tools with accuracy and attention to detail.
• Prepare performance and recommendation decks; present your strategy with confidence and sound logic to clients.
• Partner with Media Buying, Consumer Experience, Account Management, and Operations to ensure seamless execution.
• Planning across both digital (paid social, programmatic, search, online video) and traditional media (broadcast, print, out-of-home), with an understanding of how channels work together within a full-funnel strategy.
• Maintain organized documentation, reports, and flowcharts.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level