Media Relations Manager

University of South Florida • Tampa, FL

21h

About The Position

The Office of University Communications and Marketing is the primary source for news and information about USF. The UCM team is responsible for producing and promoting university news, coordinating media relations, managing crisis communications, conceiving and implementing advertising and communications campaigns, producing university publications, and maintaining major university websites. Reporting to the Senior Director of Media Relations, this position will work with the media on behalf of USF, help secure positive news coverage for the university, develop communications strategies to increase brand awareness, contribute to crisis communications and write content for a range of platforms.

Requirements

• This position requires a Bachelor's degree in communication, marketing, public relations, technical writing, digital media, or related field, with 4 years of experience in related positions; or a Master's degree in the fields listed above and 2 years of experience.
• Senate Bill 1310- The Florida Senate (https://www.flsenate.gov/Session/Bill/2023/1310) is conditional upon meeting all employment eligibility requirements in the U.S.
• SB 1310: Substitution of Work Experience for Postsecondary Education Requirements
• A public employer may include a postsecondary degree as a baseline requirement only as an alternative to the number of years of direct experience required, not to exceed:
• (a) Two years of direct experience for an associate degree;
• (b) Four years of direct experience for a bachelor’s degree;
• (c) Six years of direct experience for a master’s degree;
• (d) Seven years of direct experience for a professional degree; or
• (e) Nine years of direct experience for a doctoral degree
• Related work experience may not substitute for any required licensure, certification, or registration required for the position of employment as established by the public employer and indicated in the advertised description of the position of employment.
• Minimum Qualifications that require a high school diploma are exempt from SB 1310.

Nice To Haves

• Prefer five years professional, salaried experience in a newsroom or public relations position.
• Experience in a higher education environment preferred.

Responsibilities

• Serves as backup/alternate to the Senior Director of Media Relations, acting as a spokesperson and handling crisis communications issues.
• Provides media relations support and serves as a liaison university wide.
• Manages daily media relations activities.
• Supports the development of communications and public relations strategies to advance the university's goals and increase brand awareness on a local, national and international level.
• Prepares content for a wide range of university platforms, including but not limited to press releases, website news channels, social media, USF.
• Analyze media coverage opportunities, prepare reports and review program analytics to identify and generate new stories that will advance the USF brand.
• Responds to public records requests.
• Provides media training and prepare university leadership/staff for media interviews.
• Performs other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level