Media Strategist

MJMSioux Falls, SD
8dOnsite

About The Position

The Media Strategist develops and executes strategic media plans that amplify our clients’ messages and drive measurable results. You will work across both traditional and digital channels — combining research, planning, negotiation, and performance analysis to ensure media investments are thoughtful, efficient, and effective. This role requires both strategic thinking and operational precision. You will collaborate closely with account, creative, and strategy teams while also maintaining strong relationships with media vendors and platform partners. We serve growth-minded organizations in healthcare, ophthalmology, nonprofit, and purpose-driven sectors. Our work requires both analytical rigor and thoughtful decision-making.

Requirements

  • 5–8 years of experience in media planning or buying (agency or client side)
  • Strong understanding of both traditional and digital advertising channels
  • Proficiency with media platforms and tools such as Google Ads, Meta, programmatic DSPs, or similar systems
  • Strong analytical skills with the ability to translate data into actionable insights
  • Excellent communication and presentation skills
  • Highly organized with strong project management ability

Nice To Haves

  • Experience in healthcare or regulated industries is a plus.

Responsibilities

  • Develop comprehensive media plans aligned with client goals, audiences, and budgets
  • Execute and optimize media buys across traditional channels (TV, radio, print, out-of-home) and digital platforms (display, video, CTV, social, SEM)
  • Conduct audience research and translate insights into strategic media recommendations
  • Negotiate and secure media placements with vendors and publishers
  • Traffic media assets and ensure accurate campaign setup across platforms
  • Monitor campaign performance and recommend optimizations based on KPIs and insights
  • Prepare clear, data-driven reports for clients and internal teams
  • Maintain relationships with media vendors, publishers, and platform partners
  • Stay current on media trends, tools, and audience behavior
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