Media Supervisor, Health

Edelman•Washington, DC

8d•$68,000 - $96,000

About The Position

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Edelman is a top-ranked communications marketing firm that has spent the past 60 years redefining the industry, and our Editorial and Media Strategies team is at the forefront of this work. This team of former reporters and earned media specialists understand that in today’s fragmented media landscape to grab reporter’s attention you must approach client work like reporters. We are looking for a strong Media Supervisor to join our National Health Media Team (NHMT). This is a great opportunity to join a dynamic team comprised of more than 50 media professionals across the country that work to develop and execute impactful media strategies focused on the health and wellness space including pharmaceuticals, hospital systems, wellness products etc.. The job requires someone who will be an integrated thinker who can forge relationships with national, consumer health, broadcast, trade, regional and local journalists, consult clients and incorporate AI and other tools into day-to-day work to ensure best outcomes. The ideal candidate has exceptional communication and interpersonal skills and is an avid consumer of the news who can help craft story ideas to inspire earned coverage on all platforms. They must be able to work effectively with and counsel clients and partner with their colleagues (other integrated solutions including creative, analytics, digital, celebrity and account leads etc.) on developing and executing multichannel media strategies. In addition, they must have excellent written and verbal skills as well as be familiar with all types of news media outlets and to differentiate controlled versus earned media tactics. They must effectively delegate and oversee a large volume of short-term and longer-term/complex tactical assignments on their accounts and accurately judge and edit the work of the more junior team.

Requirements

At least four years of relevant experience in public relations and/or related fields, including communications, advertising, management consulting, media, or publishing
Bachelor’s degree or equivalent work experience
Must have a solid grasp of all traditional and new media tools, and be able to recommend a variety of strategies and tactics internally and to their clients
Must demonstrate a drive to be “always on” when it comes to seeking fresh story angles and opportunities to tell clients’ stories to the media, and provide sound, level-appropriate media counsel
Comfortable developing a range of executional media materials (pitches, media contact lists, interview briefing books, recap reports)
Comfortable partnering directly with journalists, from initial outreach to coordinating and staffing interviews with spokespeople both virtually and in-person, managing follow-up needs, coordinating logistics, etc.
Eager to stay on the pulse of the media landscape and trending topics/issues that are relevant to clients’ business and mission; ability to connect clients’ content, key opinion leaders and brand messaging to maximize participation/insertion in the news cycle
Proven ability to think ahead, engage proactively and take initiative
Demonstrated ability to lead day to day media work and supervise projects of junior team members, manage up, and proactively lead daily program pieces independently with little oversight
Experience managing pharmaceutical as well as health and wellness product launches, medical meetings, media events, informational interviews/desk-side briefings, and executive leadership, etc.

Nice To Haves

Two years of earned media experience

Responsibilities

Demonstrate tactical proficiency in media relations specifically related to the pharmaceutical and health/wellness industry, including creating and driving strategic traditional/earned, outreach plans (and supporting paid media activations, as needed); manage multiple projects for multiple clients from concept to completion
Consistently produce high quality internal and external communications content
Collaborate closely with cross-functional teams (e.g., strategy, creative, digital, analytics) to develop integrated, holistic media plans that align with broader communications objectives
Demonstrate a foundational understanding of AI technologies and their implications for media planning and optimization
Contribute to the agency’s new business programs including assisting teams on creating/writing and presenting media portion of proposals
Showcase an ability to maintain and develop key media contacts; experience pitching stories to national and local print, online, television, influencers and radio media
Serve as client’s daily media contact and act as client lead when appropriate, address client issues thoughtfully and effectively
Supervise staff by motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
Commit to continuous learning and improvement of leadership skills; set and pursue stretch goals
Understand Edelman and department vision and their own role in achieving it
Understand the role of more junior staff and step in to assist as needed