Mortgage Marketing Manager

Ameris Bank • Atlanta, GA

2d

About The Position

Ameris Bank is a purpose-driven company, dedicated to bringing financial peace of mind to communities, one person at a time. Whether a customer wants to grow their business, buy a home, or feel confident in their retirement plan, they have a partner in Ameris Bank. We serve customers in our locations across the Southeast, Mid-Atlantic and nationwide through our extensive digital offerings and mobile app. Delivering financial peace of mind starts with a team that values integrity and rewards ingenuity. At Ameris, you’ll find teammates who are inclusive, collaborative problem-solvers who go the extra mile to support one another and to meet every customer’s needs. When teammates are empowered and bring their diverse perspectives to the table, we create the best possible outcomes for our customers. At Ameris, we know that a growth mindset is key for high performance and fosters an environment that prioritizes continuous improvement. Teammates have access to Employee Resource Groups that serve as advocates and purpose and how you can bring it to life as an Ameris Bank teammate. The Mortgage Marketing Manager is responsible for developing and executing marketing strategies to help grow the Mortgage Division. The marketing strategy will maintain existing marketing efforts while proactively creating campaigns for existing and new products. This manager will serve as the main point of contact for mortgage division leadership and business development officers to ensure strategy execution while remaining compliant. Other duties as assigned.

Requirements

• Highly skilled in negotiations
• Ability to copywrite with an eye for design
• Strong attention to detail
• Demonstrated ability to prioritize workflow
• Strong verbal and written communication skills
• Strong ability to prioritize and properly multi-task
• 5-10 years of relevant advertising, marketing and project management experience
• 1-2 year of mortgage relevant experience
• Bachelor’s degree or equivalent combination of education/experience required

Responsibilities

• Develop and execute the strategy to market mortgage products and services
• Oversee end-to-end strategy and execution of all marketing campaigns and initiatives
• Launch programs that drive pipeline in support of new product and solution introductions, new geographies, new market segments, and new personas
• Develop and report on marketing metrics of mortgage campaigns to show efficacy and refine strategy
• Work hand-in-hand with the Mortgage team to ensure objectives and strategies are aligned; Proactively create relationships throughout the bank; be a trusted advisor to the business and the first point of contact for mortgage marketing discussions
• Manage the mortgage marketing budget
• Partner closely with the mortgage team to ensure fully integrated execution of all programs
• Recommend tools and technologies needed to advance our mortgage marketing objectives
• Manage the development of marketing collateral, direct and print marketing campaigns, organizational design improvements and other activities as needed to positively impact Mortgage goals.
• Stay abreast of new marketing techniques and channels to determine their applicability to mortgage acquisition and cross-sell programs.
• Manage the designated mortgage marketing software systems.
• Act as a point of contact with third-party vendors and internal business partners to coordinate development and execute on their behalf ensuring goals are being met.
• Oversee all vendor agreements with builders and realtors under the supervision of the Advertising and Promotions Director
• Administer activities including coordination with legal, compliance, budget management and process workflows.
• MSA management and tracking.
• Management of duties and career development for the Mortgage marketing team members
• Establishes and ensures compliance with brand standards and regulatory requirements
• Facilitates as-needed requests

Benefits

• Medical, Dental and Vision Insurance
• Ameris Bank absorbs a major portion of the cost of healthcare. You become eligible for coverage on the first of the month following 30 days of employment
• Life Insurance provided at no additional cost to employees
• Accidental Death & Dismemberment Coverage
• Long-Term Disability Coverage
• Paid Sick and Vacation Leave
• 11 Holidays
• Volunteer/Service Day
• Employee Stock Purchase Plan
• 401(k) Retirement Plan
• Ameris Bank matches 50% of your first 8% of contributions to the plan
• Flexible Spending Accounts
• Health Savings Account
• Health Reimbursement Arrangement
• Supplemental Life & Other Insurance Plans
• Identity Theft Protection
• Pet Insurance
• Legal Insurance
• Employee Assistance Program
• Employee Advocacy Program
• Tickets at Work (Entertainment discounts for Ameris Bank Employees)
• AT&T Employee Discount
• Wellness Discounts for Medical Premiums and Other Rewards
• Employee Referral Incentive
• Education Assistance
• Employee Resource Groups
• Free Interest Checking
• Free Safe Deposit Box
• Free Money Orders, Travelers’ Checks and Cashier Checks
• Discount on Mortgage Origination Fee
• Free Online Banking and Free Unlimited Online Bill Payment
• Employee Banking Perks

What This Job Offers

• Job Type: Full-time
• Career Level: Manager