Multichannel & Digital Marketing Specialist (Onsite in Minneapolis, MN)

About the position

At Medtronic, you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. Medtronic Neuromodulation is looking for a skilled Multichannel & Digital Marketing Specialist to activate and optimize campaigns across digital and offline channels. In this role, you’ll bridge global strategy with local execution, partnering with regional teams to drive demand, generate leads, and improve marketing effectiveness across the full customer pathway. You’ll work across paid digital, web, CRM and events to deliver coordinated multichannel campaigns. This is a hands-on, collaborative role focused on campaign delivery, performance tracking, and continuous optimization.

Responsibilities

• Coordinate regional vendor partners (digital agencies, media buyers, print vendors, and event providers) to ensure seamless activation across paid media, CRM, and offline channels.
• Establish clear lines of communication and collaboration with external agencies and vendors to support project execution and delivery.
• Project manage multiple campaigns simultaneously, coordinating with cross-functional teams, and meeting deadlines.
• Support customer pathway execution by ensuring stakeholder clarity (e.g., lead routing, HCP engagement, follow-up) across all touchpoints; digital and offline.
• Enable CRM and MarTech platform adoption to drive demand generation, lead management, and campaign performance tracking.
• Coach regional teams on channel selection, execution best practices, campaign setup, tool usage, and operational workflows.
• Track and report campaign performance across digital and offline channels, synthesize insights, and provide optimization recommendations.
• Manage tagging, tracking, and attribution mechanisms in partnership with analytics and web/digital ops teams to capture impact across touchpoints.
• Document and share regional insights and learnings with global marketing and communications teams to improve content, targeting, and channel mix.
• Ensure adherence to global governance while supporting regional customization and agility in execution.
• Stay updated on digital marketing trends, tools, and best practices to adapt strategies effectively.

Requirements

• Bachelor’s degree.
• Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience.

Nice-to-haves

• Degree in marketing, communications, business, or related field.
• 5-8 years of experience managing integrated marketing campaigns, including both digital and offline channels.
• Hands-on paid media experience (search, display, social), CRM, and offline tactics (direct mail, print, events, etc.).
• Experience managing and optimizing campaigns across platforms such as LinkedIn, Google Ads (PPC and Display), YouTube and Facebook Ads.
• Demonstrated ability to communicate effectively, with proven experience liaising with external agencies and vendors to ensure seamless collaboration and delivery.
• In-depth understanding and interpretation of paid social media analytics and key performance metrics to drive data-driven decisions and optimize campaigns.
• Proficiency in analytics tools like Google Analytics, Adobe Analytics, or similar analytics platforms to track and report on campaign performance.
• Strong project management and cross-functional collaboration skills.
• Global or regional marketing experience in a matrixed organization is a plus.
• Healthcare or regulated industry experience is preferred.

Benefits

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)