About the position
Amherst College invites applications for the Museum Marketing & Communications Assistant position. The Museum Marketing & Communications Assistant is a part-time, casual position with no benefits, starting at $20/hour - commensurate with experience. The Museum Marketing & Communications Assistant plays a critical role in keeping campus, community, and alumni audiences informed about museum offerings and opportunities for engagement. The ideal candidate is creative, organized, and enthusiastic about the arts-especially visual arts-and excited to leverage their storytelling skills with a variety of platforms to increase awareness of Mead exhibitions and programs. Experience with digital advertising and social media is especially valued, as well as comfort with design and relevant programs (e.g. Adobe Creative Suite). As the Mead's communications team is small, this position is involved with the full spectrum of communications and marketing initiatives, from web presence to print materials, though some duties are more intermittent than others. The Marketing & Communications assistant operates under the guidance and with the support of the Manager of Public Engagement.
Responsibilities
- Create Social Media content and collaborate on campaigns/messaging under the direction of the Manager of Public Engagement.
- Assist with quarterly email newsletter.
- Advise and help execute digital advertising initiatives.
- Design and write copy for print marketing collateral such as posters and promotional rack cards for exhibitions and programs.
- Update Google Business and museum web pages as necessary.
- Ensure museum offerings are listed in relevant campus and community arts directories, calendars, and newsletters as appropriate.
- Special projects, such as wayfinding material (maps and signage), targeted media pitching, and merchandise and giveaway initiatives.
Requirements
- Bachelor's Degree or 1-3 years of relevant professional experience in lieu of minimum education.
- Basic CMS web editing experience.
- Experience with advertising strategy and execution.
- Comfort and demonstrated proficiency with design and layout principles.
- Ability to write and proof clear, concise copy.
- Fluency in social media, and ability to identify strong opportunities for storytelling.
- Familiarity with adapting content and tone for different audiences across platforms/formats.
- Developed organizational and time management skills.
- Capacity to work both independently and collaboratively.
- Interest in visual arts, social equity and change, and cross-cultural learning.
- Required reference and background checks.
Nice-to-haves
- Enthusiasm for learning from analytics and other quantitative/qualitative data.
- Multimedia experience and interest (i.e. video/sound editing).
- Familiarity with current principles for digital accessibility (WCAG 3).
- Prior experience with museums and/or small community arts organizations.
Benefits
- Opportunities for professional growth and development.
- Continued learning and career advancement.
