Narrative Strategist

Pansophic Learning • Tysons, VA

1d • $75,000 - $85,000

About The Position

Pansophic Learning is seeking a performance-driven visual leader to produce and guide creative to directly impact engagement and conversion. The successful candidate is a working manager who is equally at home designing in Figma or Adobe as reviewing analytics, exploring the possibilities in AI platform integration into workflows, iterating variants, and coaching team members to raise their game.
The Narrative Strategist designs, governs, and executes the persuasion systems that drive enrollment growth across channels. This is a hybrid strategist–operator role. You will architect messaging frameworks, produce high-impact content, and build AI-enabled workflows that scale narrative execution beyond traditional copywriting limits. You will own cross-channel coherence from awareness to enrollment. And you will ensure messaging decisions are tied to measurable performance outcomes. This is a role for a strategist who understands psychology, funnel dynamics, and how AI amplifies disciplined thinking.

Requirements

• 5+ years in performance copywriting, content strategy, or messaging architecture
• Demonstrated success driving measurable results in growth-focused environments
• Experience writing across SEO, paid, organic, and conversion-focused channels
• Strong understanding of funnel psychology and lifecycle messaging
• Experience integrating AI tools into production workflows

Nice To Haves

• Multi-brand or multi-location marketing environments
• Education or regulated industries
• Experience mentoring interns or junior contributors
• Experience collaborating closely with creative and growth teams

Responsibilities

• Narrative Architecture & Funnel Coherence
• Translate brand positioning into structured persuasion frameworks
• Build persona-specific messaging matrices across lifecycle stages
• Ensure narrative alignment across paid, organic, SEO, CRO, and nurture channels
• Maintain cross-brand consistency within a multi-school environment
• SEO & Owned Content Strategy (Hands-On)
• Own blog strategy aligned to high-intent enrollment search behavior
• Produce and oversee conversion-aware SEO content
• Integrate AI workflows to increase velocity while maintaining quality
• Partner with GTM Architect to align technical and narrative SEO
• Paid & Social Persuasion Systems
• Architect messaging strategy for paid and organic social campaigns
• Develop scripts and ad copy across YouTube, TikTok, Instagram, and retargeting
• Ensure creative alignment in partnership with the Creative Manager
• Design narrative testing hypotheses tied to CPS impact
• CRO & Lifecycle Messaging
• Develop high-conversion landing page messaging
• Architect nurture sequences (email + SMS) aligned to funnel psychology
• Partner on experimentation to improve conversion rates
• Analyze performance data to refine persuasion frameworks
• AI-Native Narrative Systems
• Design structured briefing systems for AI-generated copy
• Build repeatable prompt frameworks and guardrails
• Implement layered editorial evaluation (story logic, compliance, copy edit)
• Establish quality standards for AI-assisted outputs
• Continuously refine workflows to increase leverage and reduce vendor reliance

Benefits

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan
• life insurance
• long-term disability insurance
• short-term disability insurance
• 10 paid holidays annually
• Paid Time Off to cover sick, vacation, and personal absences.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed