NFL/NASCAR Sales Strategy Lead, Live Sports

Amazon • Santa Monica, CA

1d

About The Position

Lead the U.S. go to market sales strategy for NFL and NASCAR within the Live
Sports Sales team at Amazon. This role will report to the Head of US Sports
Strategy and contribute in developing sales monetization strategies and annual
go-to-market execution for U.S. based advertising solutions within Thursday
Night Football, NASCAR, and other premium sports properties. He/she will
collaborate with the multiple external and internal stakeholders to deliver
revenue growth across Amazon leveraging Amazon’s sports rights and partnerships.

Requirements

• 6+ years of Go-To-Market, Business Development, Sales, or Consulting experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences

Nice To Haves

• Experience working within sports, including strong League and 3P relationships across the media, sponsorship, and/or advertising industries
• Experience designing, positioning, and executing 360 sports marketing programs or platforms with leagues, teams, governing bodies, and/or brands
• Strong grasp of the sports media and sponsorship marketplaces, with specialization in video advertising and media economics
• A proven track record in developing and launching top-tier sports sales or investment strategies, inclusive of streaming, video, and multi-media channels

Responsibilities

• Maintain firm grasp of the sports landscape inclusive of marketplace dynamics, fan consumption, media/sponsorship investment trends, league/team/athlete dynamics, content rights, and competitive trends to identify and assess opportunities
• Develop the vision and end-to-end strategy for your sports’ positioning, pricing, packaging, and execution across all revenue generating channels
• Partner with Business Intelligence and Pricing & Planning teams to develop quantitative analysis of supply/demand trends, including opportunity sizing of both traditional video channels and emerging/new sources (e.g., social, audio, content, etc.)
• Develop and execute annual go-to-market ("GTM") strategies maximizing Amazon’s rights by leveraging all demand channels and marketplaces (Upfront, Scatter, Programmatic)
• Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week-to-week guidance and hands-on support
• Monitor sales pacing (to budget revenue and/or other goals) and Voice of Customer (VOC) to recommend adjustments to GTM strategies or tactical execution as appropriate
• Partner with Ads Marketing and Measurement teams to develop customer-facing positioning and sales materials to increase demand
• Collaborate with the League(s), internal teams, and third-party partners on developing partnership opportunities and innovation
• Drive growth of Amazon’s broader video advertising offerings, supporting Amazon Ads org goals on revenue, product adoption, advertiser maturity advancement, etc.
• Assist in global, national, and regional sales enablement as needed

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level