About the position
The Oliver Wyman Forum is seeking a Director of OWF Marketing and Communities to join our fast-growing team. This role will support the OW Forum CEO and COO by leading marketing and communications for the Oliver Wyman Forum, as well as establishing and maintaining partnerships and client communities that build brand equity at both the Oliver Wyman and Oliver Wyman Forum level as well as establishing and maintaining partnerships and client communities for the organization. The role requires a strategic thinker with a proven track record in developing and executing comprehensive marketing strategies for flagship thought leadership campaigns and global senior leader community development initiatives that drive brand awareness, engagement, growth, and solutions. The Director of OWF Marketing and Communities will lead a high-performing team and collaborate closely with OW Forum colleagues across Events, Design, Topic Experts and Editorial to ensure the successful delivery of marketing and community-building/partnership objectives. They will lead the global strategy for developing communities of C-suite leaders, collaborating with OW Forum partners and events teams to shape effective strategies to engage key senior public and private sector leaders to help drive positive societal change. They will also work closely with leaders across Oliver Wyman to align marketing and community/partnership initiatives with collaborative opportunities.
Responsibilities
- Develop and oversee the execution of comprehensive marketing strategy to enhance Oliver Wyman Forum's brand visibility and reputation, ensuring alignment with organizational goals and objectives
- Lead global strategy for developing communities of senior private and public sector leaders, working closely with OW Forum leaders to shape the convening and engagement agenda with high quality content and events that resonate
- Lead and mentor Marketing professionals, providing guidance, support, and professional development opportunities to enhance team performance and effectiveness
- Conduct market research on industry trends, audience preferences, and the competitive landscape, using insights for drive marketing strategies and plans
- Ensure consistency in brand messaging and positioning across all marketing channels and materials
- Work closely with senior leaders across other functions in the OW Forum and externally, including Design, Editorial, Topic Experts, and Events, to ensure alignment and scalability of marketing initiatives with overall business objectives
- Cultivate and maintain relationships with senior leaders to amplify goals and drive productive collaborations
- Establish key performance indicators (KPIs) and metrics to evaluate the impact of topic initiatives, using data-driven insights to adjust strategies and improve outcomes
Requirements
- Bachelor's degree required; Marketing, Business, or Journalism preferred
- 15+ years of experience in marketing roles in a professional services environment
- Proven track of record of developing and executing successful marketing strategies and campaigns
- Expertise with leading multi-channel marketing activities across the digital ecosystem, including social media, web, and newsletter
- Experience in developing and executing community engagement strategies with a focus on C-suite audiences
Benefits
- Health and welfare benefits
- Tuition assistance
- 401K savings and other retirement programs
- Employee assistance programs
