OluKai Product Line Manager
About The Position
The Product Line Manager (PLM) is responsible for defining, building, and managing the seasonal footwear line plan for assigned categories or franchises. This role sits at the center of Design, Development, Planning, Marketing, and Sales—ensuring that product strategies are grounded in consumer insights, aligned to brand direction, financially sound, and commercially successful. The PLM owns the product brief, drives seasonal line architecture, manages product lifecycle decisions, and ensures that the right products are created for the right consumer segments, channels, and price points. The ideal candidate brings strong merchandising instincts, analytical capability, cross-functional influence, and deep curiosity about consumer behavior and marketplace dynamics.
Requirements
- Bachelor’s degree in Merchandising, Business, Marketing, Product Management, or related field.
- 5+ years of experience in product line management, merchandising, or consumer product strategy (footwear or apparel preferred).
- Strong understanding of consumer behavior, marketplace trends, and competitive landscapes.
- Proven experience partnering with Design and Development to deliver product against briefs, timelines, and margin targets.
- Analytical mindset with strong problem-solving skills; comfortable with data, forecasting, and building insights-driven recommendations.
- Excellent communication, presentation, and storytelling skills.
- Highly organized with strong project management capability and attention to detail.
- Proficiency with line management tools, spreadsheets, and PLM systems; familiarity with costing and pricing fundamentals.
- Passion for product creation, consumer-led thinking, and contributing to a strong brand point of view.
Responsibilities
- Build and manage the seasonal line plan for assigned categories, ensuring alignment with consumer insights, brand strategy, and financial goals.
- Write clear, strategic product briefs that articulate consumer targets, use cases, business needs, pricing, and margin requirements.
- Collaborate with Design and Development through all seasonal gates to ensure products meet creative intent, cost targets, and manufacturing feasibility.
- Maintain all seasonal tools and product data, including line sheets, SKU plans, colorways, costing, and channel assortments.
- Lead seasonal product presentations and reviews, providing clear rationale behind line decisions, strategy shifts, and product updates.
- Partner with Merchandising, Planning, Sales, and Brand to align assortment strategy, demand expectations, pricing, and storytelling.
- Monitor and analyze product performance, margin progression, and marketplace trends to inform future line decisions.
- Incorporate wholesale and DTC feedback to optimize assortments while protecting long-term franchise strategy.
- Ensure seasonal timelines, gates, and deliverables are met with clarity, accuracy, and cross-functional alignment.
- Support ongoing process and tool improvements that enhance efficiency across the product creation pipeline.
Benefits
- Complimentary chef prepared breakfast and lunch provided Monday - Thursday
- Generous product gift program and all brand discounts
- Growth opportunities within the Archipelago family of brands: OluKai, Kaenon, Melin, Roark
- Company bonus program
- 5 year and 10 year Anniversary gifts to Hawaii and other desirable destinations
- Medical, Dental, Vision insurance in accordance with plan guidelines
- Company paid life insurance
- 401k with employer match in accordance with plan guidelines
- 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
- Paid beach and giveback days, bi annual team building events and other in person celebrations
- Work with talented and great people who share a love of the ocean lifestyle
- OluKai is a Certified B Corporation with paid company service days
- Dog friendly office
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
