Omni Activation Manager

Pep•Hoboken, NJ

1d•Hybrid

About The Position

The Associate Director, Omni CP Activation Manager is responsible for delivering best in class integrated consumer promotion activation investment strategy and plans that produce the highest consumer engagement and purchase conversion throughout the purchase decision journey. S/he will also lead a team to ensure delivery of executional excellence, budget stewardship, cost savings, and innovation to client. Strong leadership, communication, presentation, collaboration, strategic agility, and problem-solving skills are required. Seeking an experienced promotions activation leader to drive mass market omni-national consumer promotions, with a primary focus in coupons & incentives. S/he will drive thought-leadership in this space leading implementation of consumer activation plans and advising on activation strategy to enable brand marketers to deliver the most effective business driving programs. S/he will collaborate across commerce and media disciplines to ensure full end-to-end plan integration. The ideal candidates will understand today’s digital promotions and retail commerce landscape including their interconnectivity. They should also be driven, goal oriented, and possess a high degree of business savvy to thrive in a highly matrixed and fast-paced environment!

Requirements

Client Obsession: know their business cold and build deep partnership built on trust
Strategic Mindset: Sees ahead to future possibilities and translates them into breakthrough strategies
Business Insight: Busy savvy; applies knowledge of business and the marketplace to advance the organization’s goals
Manages Complexity: Makes sense of complex, high quantity and sometimes contradictory information to effectively solve problems, reprioritize and adapt; charts path for others to follow.
Analytical: delivers data/insight driven plans that are delivered with excellence (on-time, on-budget, on-strategy); strong attention to details & accuracy
Strong Communication and Influencing: ability to “sell in” and support change agenda across multiple stakeholders
Team leadership; set clear goals for team to achieve; models the way; develops future leaders through coaching & teaching
Relationship Building: strong relationships internally and effectively collaborate with other departments, client teams, and 3rd party suppliers
Proficiency in Excel and Power Point. Working knowledge of supplier systems a plus (i.e. NCH lauNCH, Circana, MediaRadar/Vivvix)
Strong background in promotional tactics and vendor landscape including: Digital coupons, Digital Rebates & Rewards platforms, IRC, FSI, In-store media/POP, Sampling, Sweepstakes
Tenacious drives and bias for action – highly organized, ability to prioritize, multi-task, and manage on time deliverables
5-7 years’ experience in development of promotional marketing strategies
Working knowledge of consumer-packaged goods industry, retail channels and account specific marketing
Understanding of promotional tactics, process flow, execution and fulfillment processes
Working knowledge of brand marketing, commerce/shopper marketing, (social) media; integration of these practices, and understanding of consumer behavior in this space
Occasional travel

Nice To Haves

Undergraduate degree preferred, MBA a plus

Responsibilities

Develop BU/Brand specific CP investment strategy & tactical plans including vehicle and offers recommendations, calendar development, and omni-integration, including media amplification
Lead the creative ideation and omni- integration of promotional plans
Collaborate with key client stakeholders, cross-agency counterparts, and 3rd party suppliers to develop business driving plans
Lead plan revisions, optimizations, and other planning iterations necessary to meet business needs
Identify and deliver performance metrics and benchmarks for activations plans
Deeply understand your clients’ business, financial/growth objectives, and pain points to deliver plans, solutions, and new capabilities and innovative ideas to support them
Create and present promotional plans at all necessary key client meetings
Oversee team of planning support and operations professionals to ensure flawless delivery of promotion plans
Set team vision and goals to meet both client and pep performance expectations
Serves as escalation point for client and team; troubleshoot internal and external issues
Direct team scope based on client guidelines including workload distribution
Ensure proper tracking of progress (e.g. client status reports, business reviews, and performance documentation, etc.)
Establish and maintain ongoing 1:1 meetings with direct reports to provide supervision, continual feedback, coaching, and development
Set annual goals and conduct biannual performance discussions with direct reports to review performance, career guidance for them and provide input on indirect reports in organization
Review, monitor, and report on Work & Development Plan for each direct report
Oversee hiring process and make personnel decisions