Omnichannel eCommerce & Marketplace Sr. Director

Whataburger • San Antonio, TX

1d

About The Position

This position is a senior product and growth leader responsible for Whataburger’s end-to-end digital commerce ecosystem, including first-party digital ordering, third-party delivery marketplaces, and order fulfillment across web, mobile app, kiosks, and delivery platforms. This role owns the product vision, growth strategy, and operating model for omnichannel ordering and fulfillment, ensuring experiences are intuitive for guests, scalable for restaurant teams, and profitable for the business, while delivering digital experiences that drive growth, enable execution, and feel unmistakably Whataburger.

Requirements

• Digital Commerce Expertise
• Analytical Strategic Thinking
• Priority Balancing
• Leadership Skills
• Communication
• Stakeholder Management
• Bachelor’s degree or equivalent work experience required
• 10+ Years’ experience with digital, eCommerce preferred
• Experience with direct ownership of first-party and third-party commerce performance, including fulfillment, marketplace growth, and P&L or KPI accountability.
• Experience scaling digital commerce during periods of rapid growth, transformation, or platform modernization.
• Experience in QSR, retail, or hospitality environments with high-volume, multi-location operations preferred

Responsibilities

• Set the product vision and growth strategy for Whataburger’s end-to-end digital commerce ecosystem, spanning first-party ordering, third-party marketplaces, and omnichannel fulfillment.
• Own the omnichannel roadmap across web, mobile app, kiosks, and delivery platforms, balancing guest experience, revenue growth, and restaurant execution.
• Drive digital performance outcomes including conversion, frequency, average check, digital mix, marketplace contribution, and guest satisfaction.
• Lead first-party digital ordering and fulfillment strategy, ensuring reliable, accurate, and fast experiences from order placement through handoff.
• Own third-party marketplace strategy and performance, including partner relationships, growth initiatives, marketing optimization, pricing, promotions, and operational quality.
• Oversee digital menu, catalog, and pricing foundations, ensuring accuracy, consistency, and operational feasibility across all channels and stores.
• Advance experimentation and optimization across 1P and 3P platforms to improve conversion, speed, order accuracy, and overall digital effectiveness.
• Partner cross-functionally with Operations, Technology, and Marketing to align digital capabilities with restaurant realities and scalable execution.
• Build and lead a high-performing team and operating model, establishing clear KPIs, decision frameworks, and accountability while modeling Whataburger values.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level