About the position
iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression. We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients. We’re looking for a strategic and performance-driven Online Marketing Growth Manager to lead the execution and optimization of our digital marketing initiatives. This role plays a critical part in growing iPromo’s online presence, driving qualified leads and eCommerce revenue, and supporting sales enablement through multichannel campaigns.
Responsibilities
- Own and execute digital marketing strategy across paid media, email marketing, SEO, and landing page optimization
- Manage and optimize marketing automation workflows using Pardot and Salesforce CRM
- Collaborate with CRO design team to develop high-converting landing pages using Unbounce
- Oversee website management across Magento, Shopify, and WordPress platforms
- Experience with CRO to optimize user journey and experience growing ecommerce revenue
- Manage external web development agency for ongoing site projects, updates, and upgrades
- Analyze performance data to identify opportunities for growth and continuous improvement
- Coordinate seasonal campaigns (e.g., holiday gift guides, product launches) and ensure messaging consistency across channels
- Drive A/B testing initiatives for emails, landing pages, and promotional offers
- Manage SEO agency, implementing best practices and growth strategies
- Manage budgets, reporting, and ROI analysis for digital marketing initiatives
Requirements
- 3–5 years of experience in digital marketing or eCommerce, preferably in a B2B or promotional products environment
- Proficiency with Magento, Shopify, WordPress, Salesforce/Pardot, and Unbounce preferred
- Strong understanding of performance marketing, email automation, SEO, CRO, lead generation, eCommerce growth, and web analytics
- Proven track record of managing end-to-end campaigns that drive measurable results
- Excellent project management skills and attention to detail
- Strong communication and cross-functional collaboration abilities
Nice-to-haves
- Experience in promotional products, branded merchandise, or B2B eCommerce
- Strong HTML experience for building email templates and updating content pages across website
- Graphic design experience utilizing the Adobe Suite as needed
Benefits
- Fast-paced, collaborative culture with room to innovate
- High-impact role with visibility across marketing and leadership teams
- Opportunity to lead and grow a full-funnel digital marketing program
- Competitive compensation and benefits package
