About The Position

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Online Marketing Manager. In this role, you will be responsible for leading and managing all aspects of marketing strategies for various online programs and certificates. You will collaborate with faculty and staff to better understand target audiences and create effective campaigns. Your skills in digital marketing will be essential in attracting prospective students through diverse channels. You'll also manage the marketing budget and analyze performance metrics to optimize future improvements. This position offers a unique opportunity to shape the future of online education while working remotely.

Requirements

  • Bachelor's degree in marketing or a related field required.
  • 4+ years of experience in digital marketing and strategy development.
  • Strong skills in performance analytics, budget management, and project execution.
  • Proficiency in A/B testing and finding new marketing vehicles.
  • Excellent communication and collaboration skills across diverse teams.

Responsibilities

  • Develop and execute comprehensive online marketing strategies to drive leads and inquiries.
  • Collaborate with internal teams and external vendors to optimize marketing efforts.
  • Manage marketing budgets and report on key performance metrics regularly.
  • Utilize market research to craft targeted campaigns across various marketing channels.
  • Ensure all marketing assets are effective, optimized for SEO, and aligned with overall organizational goals.

Benefits

  • Flexible remote work environment.
  • Opportunity to lead marketing initiatives in education.
  • Collaborative and innovative team culture.
  • Professional development and growth opportunities.
  • Competitive salary with potential for performance bonuses.
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