Orchestration Governance & Optimization Lead-Executive Director-Performance Marketing

JPMorgan Chase & Co. • New York, NY

1d

About The Position

Performance Marketing, Operations & Transformation serves multiple stakeholders
and diverse business goals across the Chase business. Guided by our overarching
brand strategy and business partners’ objectives, we lead owned channel strategy
& innovation, enablement & execution, and investment optimization to drive our
shared performance goals.

As an Orchestration Governance & Optimization Lead on the Performance Marketing
team, you will support the centralization of line of business requests. You will
drive the strategy, frameworks and governance processes for entrance,
optimization and sunsetting of campaigns and placements of the owned channels
(web, mobile, email, push) to maximize our outcomes. Additionally, you will
partner across numerous teams including: Channels and D&A to create the campaign
evaluation processes/analytics and inputs (e.g. targeting, creative, testing
recommendations) for our target state of single intake, ensuring healthy
channels that deliver both value and customer engagement. You will have a deep
understanding of digital marketing strategy, an analytical mindset and
exceptional partnership and communications skills.

Requirements

• Bachelor’s degree from an accredited institution
• 10+ years of marketing, strategy consulting or equivalent experience, with expertise in marketing, media planning and analysis
• Proven experience building relationships across different teams and functional areas
• Prior experience building a team, ideally from the ground up
• Proven people leader with demonstrated ability to promote strong team culture, set clear goals, delegate and efficiently organize resources and workstreams
• Ability to influence effectively
• High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
• A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies
• Proven executive-level written and verbal communications skills and presence with proficiency in MS Excel, PowerPoint

Nice To Haves

• MBA or advanced degree
• Consulting or financial services industry experience

Responsibilities

• Lead Home Screen Orchestration (HSO) Constrained Optimization (CO) rollout and management for Performance Marketing; partner with Channels and D&A to extract experimentation insights and define reporting and analytical needs
• Develop channel governance models for HSO and new digital form factors to maximize accounts and NPV while ensuring an exceptional customer experience; collaborate with Channel Strategy & Optimization to evaluate, enhance, and align governance frameworks and supporting processes.
• Create the HSO LOB communication and education plan and, with PM Relationship Management, incorporate HSO CO into the LOB toolkit
• Recommend tile improvement strategies in conjunction with owned media including targeting and creative
• Provide outcome-based insights and recommendations to Product to refine ranking and decisions models
• Develop and lead HSO optimization frameworks to converge processes and make it easy to be a marketer; define, monitor, and evolve benchmarks and thresholds
• Partner with Marketing Transformation to define single-intake campaign requirements capturing content needs, targeting criteria, and campaign metadata for automated governance; provide input into performance and operational dashboards focused on daily optimization and analysis
• Identify and pilot AI solutions to streamline processes and supporting tasks
• Collaborate across Marketing and Product partners to inform the P&I testing agenda and capability roadmap.
• Support scaling of modernized audiences by consulting with LOBs to enable and launch

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
• Additional details about total compensation and benefits will be provided during the hiring process.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive