Organic Social Growth Marketing Manager

NoGood•New York, NY

23h•$75,000 - $90,000•Hybrid

About The Position

We are: NoGood is an award-winning, tech-enabled growth consultancy that has fueled the success of some of the most iconic brands. We are a team of growth leads, creatives, engineers and data scientists who help unlock rapid measurable growth for some of the world’s category-defining brands. We bring together the art and science of strategy, creative, content and growth expertise into a single cohesive team, powered by robust data analytics and proprietary AI tech. Based in NYC, we support partners globally, with a client partner roster that includes VC-backed startups, scale-ups, and Fortune 500 companies such as Nike, Oura, Spring Health, TikTok, Intuit, P&G, and more. Since 2016, we’ve been delivering what others only promise. Why settle for good enough if you can be up to NoGood? We are looking for: An Organic Social Marketing Manager who lives at the intersection of ideas, execution, and data. You will work closely with a lead strategist across a portfolio of clients spanning health tech, enterprise software, and beyond. Your focus is the content layer: concepting ideas that are on brand and culturally relevant, understanding what works across different channels and audiences, collaborating with creators and designers to bring concepts to life, and analyzing performance to extract real learnings.

Requirements

2 to 4 years of experience managing brand social media channels, with work that shows both strategic thinking and executional range
Deep working knowledge of Instagram, TikTok, YouTube, X, and LinkedIn, including how each platform's algorithm, format, and culture actually differs
Strong writing skills across brand voices and formats, with a demonstrated ability to translate complex or technical concepts into platform-native, social-first content
Experience building and executing organic social strategy for brands
Strong concepting skills: you can generate ideas, pressure-test them, articulate them clearly and see them through to execution with a creative team
A sharp sense of cultural relevance and an understanding of how to build brand affinity with specific audiences over time
Comfort with deep research as a core part of your day-to-day writing process
Familiarity with AI tools for content and research workflows, or a genuine interest in learning how to use them effectively
Strong project management skills: Experience managing multiple clients or accounts simultaneously without dropping the thread on any of them

Nice To Haves

Reddit or Substack experience is a significant plus: it signals you understand community-native writing and long-form audience trust
Video content creation experience is a plus, though writing and strategy come first

Responsibilities

Own organic social strategy and execution across a portfolio of clients spanning health tech, enterprise software, and other categories
Manage posting and scheduling across client channels, keeping calendars tight and approvals moving without letting anything slip
Develop monthly content concepts and brief creators and designers to bring them to life, driving the work from idea through delivery while maintaining a high bar for quality
Write and concept across formats and brand voices: captions, carousels, executive posts, scripts, long-form threads, and whatever the platform demands
Track the cultural conversation in each client's category and use it to inform content that builds relevance with the right audiences
Translate technical and research-heavy subject matter into social content that earns attention without losing the substance
Report on content performance on a regular basis, pulling insights and learnings that actually shape what comes next
Adapt strategy and voice across clients with meaningfully different brand personalities and audience expectations
Conduct ongoing platform and audience research to keep strategy grounded in how people actually behave
Pluck out data-points from larger research and translate them into creative design briefs for social-first data visualization