Outside Machinery Sales Representative

Winpak • Rialto, CA

1d • $91,000 - $136,000

About The Position

Winpak Lane is looking for an Outside Machinery Sales Representative to join
their team based out of California.

The Outside Machinery Sales Representative is responsible for driving sales
growth through the promotion and sale of liquid packaging machinery (Heavy).
This role combines technical expertise with strong sales acumen to develop new
customer relationships, maintain existing accounts, and generate revenue through
strategic market engagement. The ideal candidate will have a deep understanding
of packaging equipment, customer-centric problem-solving abilities, and a
passion for delivering innovative solutions to clients across diverse industries
(e.g., food, beverage, dairy, pharmaceutical, and medical).

Requirements

• Post Secondary Education in Business, Engineering, or a related field.
• Ability to travel domestically and internationally up to 50% of the time
• 5+ years of experience in outside sales or business development within the packaging or capital equipment industry.
• 5+ years of experience selling into complex, technical environments (e.g., industrial equipment, manufacturing systems).
• 3+ years of experience managing a defined sales territory with accountability for revenue targets or quotas.
• Experience reading and interpreting engineering drawings, blueprints, and technical schematics.
• Experience using Microsoft Office (Word, Excel, PowerPoint, Outlook) in a professional setting.
• Experience using CRM systems (e.g., Salesforce, HubSpot, or similar)
• 3+ years of experience collaborating cross-functionally with internal teams (e.g., engineering, operations, customer support).

Nice To Haves

• 3+ years of experience working with or selling liquid packaging machinery or integrated production systems.
• 3+ years of experience selling specifically within liquid packaging or closely related industries.
• 3+ years of experience leading complex negotiations with multiple stakeholders.
• Experience working with integrated automation systems or custom-engineered equipment solutions.
• Proficient in Spanish (written and verbal).

Responsibilities

• Identify and pursue new business opportunities and maintain long-term relationships with key stakeholders.
• Conduct market research and voice-of-customer (VOC) assessments to guide product positioning and pricing strategies.
• Collaborate with marketing and business development teams to promote brand awareness and penetrate new markets.
• Manage sales cycle from prospecting through contract negotiation and closing.
• Conduct client site visits, product demonstrations, and technical presentations.
• Work cross-functionally with internal teams to support Winpak System Sales through integrated packaging and machinery solutions.
• Maintain a thorough understanding of company product offerings, machinery specifications, and integration processes.
• Partner with Engineering, R&D, and Aftermarket teams to ensure accurate communication of equipment capabilities and requirements.
• Provide support for Factory Acceptance Tests (FAT), installations, and post-sales service requirements.
• Stay informed about competitive products, market trends, and emerging technologies to inform sales strategies.
• Act as the key point of contact for customers, ensuring satisfaction through excellent communication, responsiveness, and follow-through.
• Promote aftermarket services including spare parts, maintenance contracts, upgrades, and training.
• Collaborate with the service team to ensure customers receive exceptional support during and after project implementation.
• Train customers on proper equipment use and serve as a customer advocate to internal teams.
• Deliver accurate sales forecasts and contribute to annual budgeting processes.
• Track sales performance against goals and report progress to leadership.
• Analyze sales and service data to identify opportunities for revenue growth and improvement.

Benefits

• Medical, dental, vision & prescription coverage
• Travel coverage
• Disability coverage
• Voluntary life insurance
• Life and accidental death & dismemberment insurance
• Tuition assistance program
• Retirement savings plans
• A comprehensive employee and family assistance program which includes short term counselling, wellbeing coaching, financial and legal consultations services.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees