Brunswick Corporation-posted 12 days ago
$18 - $27/Yr
Intern
Fond du Lac, WI

The P&A Product Management intern will play a vital role in supporting key business initiatives within the Mercury Marine Parts & Accessories business team. This position is responsible for conducting competitive market research, identifying market gaps, developing dealer catalogs, and creating compelling product descriptions and content. This position will also collaborate with cross-functional teams to support daily operations of the parts and oils categories. Strong communication skills are essential, as the role involves regular interaction with various departments, divisions, suppliers, and customers. This internship offers an excellent opportunity to gain hands-on experience in the dynamic marine industry, with exposure to marine engines, parts, and oils. The role will be located at our Fond du Lac, WI location.

  • Support daily product management activities, including the creation of product collateral such as website content and sell sheets, SKU rationalization, sales reporting, and product assortment analysis.
  • Conduct competitive analysis across various product lines by evaluating the 5Ps: pricing, product, promotion, positioning, and placement in online markets.
  • Perform market assessments to identify new growth opportunities and assist in business development initiatives.
  • Maintain and update cross-reference lists, pricing data, and competitive positioning insights.
  • Assist in updating product images and descriptions to help dealers and retail customers accurately identify and purchase Mercury and Quicksilver parts.
  • Collaborate with cross-functional teams, suppliers, customers, and dealers to support product-related initiatives.
  • Analyze industry trends and competitor data to identify opportunities for product line enhancements.
  • Review current product offerings and present recommendations for improvement in a final presentation.
  • Student pursuing a Bachelor's degree in business, management, marketing, or CPG in retail.
  • Minimum 3.0 GPA required.
  • Proficient in Microsoft Office (Outlook, PowerPoint, Excel).
  • Strong verbal and written communication skills, with the ability to engage effectively across all levels of the organization.
  • Excellent interpersonal skills for building and maintaining productive working relationships.
  • Proficiency in data analysis and management, with the ability to present findings clearly and effectively.
  • Ability to collect, analyze, and derive insights from market and consumer data.
  • Mechanical and business aptitude and familiarity with the marine and/or powersports businesses is preferred.
  • Project management experience or skills, with the ability to prioritize tasks and meet deadlines.
  • Hands-on experience in a professional setting.
  • Opportunity to work alongside experienced professionals.
  • Feedback and performance reviews throughout the assignment.
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