Paid Media Manager

Daniels HealthChicago, IL
1d

About The Position

The Paid Media Manager is a strategic, revenue-driven leader responsible for owning the paid media function across multiple brands and regions. This role goes far beyond campaign execution — it requires full-funnel strategy development, cross-functional alignment, budget stewardship, and clear visibility into how paid media directly impacts pipeline, revenue, and ROI/ROAS. The ideal candidate is an analytical, proactive marketer who can independently manage complex campaigns, present performance narratives to Sales and senior leadership, and continuously identify opportunities for scale and efficiency.

Requirements

  • GA4 (event tracking, attribution, advanced conversion reporting)
  • Salesforce (lead → opportunity → revenue reporting and visibility)
  • Google Ads & Microsoft/Bing Search
  • LinkedIn Ads (lead gen + ABM-focused campaigns)
  • Fully own the channel
  • Operate independently with minimal day-to-day direction
  • Still be coachable and eager to grow within the organization
  • Oversee one individual Media Specialist

Nice To Haves

  • Exposure to StackAdapt or additional emerging platforms is a plus but not required upfront.

Responsibilities

  • Revenue & Pipeline Accountability
  • Platform Expertise (Hands-On Experience Required)
  • Reporting, Analytics & Stakeholder Communication
  • Budget Ownership & Multi-Brand Scale Management
  • Campaign Strategy Leadership
  • Cross-Functional Collaboration
  • Seniority Expectations
  • Success Metrics in the First 90 Days
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