About the position
Amazon Photos helps consumers preserve, organize, share, and relive their memories. The service comes with unlimited photo storage for Prime members with apps available on iOS, Android, Web, Desktop. The service is also integrated into Alexa devices such as Echo Show and Fire TV. We have ambitious goals to scale growth and adoption of the service around the world and delight our customers with a great memories product. We are looking for an experienced Paid Media marketing professional to help drive worldwide customer acquisition through our Paid Media channels. This person will build and manage the execution of highly impactful acquisition campaigns, and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for.
Responsibilities
- Drive paid advertising initiatives via Paid Media channels to drive WW customer acquisition for Amazon Photos.
- Understand and create customer segmentation, cohorts and testing plans to optimize for customer acquisition.
- Continuous A/B testing in paid media channels including creative imagery, messaging and CTAs.
- Establish automated reporting and optimization processes.
- Provide complete performance reporting and analysis on marketing campaigns and take relevant action on insights gained.
- Collaborate closely with technical, business, finance, creative and design teams within Amazon to manage simultaneous time-sensitive projects.
Requirements
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
Nice-to-haves
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
Benefits
- Equity options
- Sign-on payments
- Full range of medical benefits
- Financial benefits
