Paid Media Specialist

vagaroPleasanton, CA
18h$77,000 - $97,000Onsite

About The Position

Why Vagaro? At Vagaro, we believe in fostering a collaborative and inclusive work environment where every team member can thrive. Our culture is built on innovation, continuous learning, and a passion for making a positive impact. We support our employees' growth and vision for themselves, offering opportunities for professional development and career advancement. Join us and be part of a team that values creativity, teamwork, and a commitment to excellence. Plus, we know how to have fun while getting the job done! What you'll Be Doing: We’re looking for a Paid Media Specialist to support our paid growth team with day-to-day execution and optimization tasks. This is an ideal role for someone early in their paid media career who wants hands-on exposure to multiple platforms and a strong foundation in data-driven marketing. This role is based onsite in Pleasanton, CA Monday through Friday

Requirements

  • 1+ year of experience in paid media or performance marketing
  • Basic experience with Google Ads and/or Meta Ads
  • Strong attention to detail and comfort working in ad platforms
  • Data-oriented mindset with basic analytical skills
  • Comfortable working with spreadsheets, dashboards, and performance metrics
  • Strong organizational and communication skills

Nice To Haves

  • Exposure to multiple paid platforms
  • Experience working with design or creative teams
  • Curiosity and eagerness to learn advanced optimization techniques

Responsibilities

  • Support daily campaign operations across paid search and paid social
  • Perform ongoing search term reviews and negative keyword scrubbing
  • Assist with keyword research and keyword optimization
  • Help manage ad assets and creative requests in partnership with the design team
  • QA campaigns, ads, tracking, and landing pages
  • Pull performance reports and help maintain dashboards
  • Monitor campaign performance and flag anomalies or opportunities
  • Support A/B testing initiatives and documentation of learnings

Benefits

  • Attractive Compensation & Performance Bonuses: Enjoy a competitive salary paired with performance-based bonuses
  • Generous PTO: 15 accrued days, plus 10 company holidays annually.
  • Health & Wellness: Comprehensive healthcare, dental, and vision plans for you and your family.
  • Exclusive Perks: Discounts on attractions, theme parks, shows, sports events, movies, hotels, and more through TicketsAtWork.
  • Beauty Perks: $30/month reimbursement for any Vagaro service, including health, beauty, or wellness treatments.
  • Food Perks: $50 monthly stipend for our onsite microkitchen and a complimentary DoorDash DashPass subscription.
  • Growth Opportunities: College Assistance Reimbursement, access to EAP & Work/Life Programs, and a LinkedIn Learning account.
  • Financial Security: 401k program with 4% matching and optional life/supplemental insurance.
  • Stay Active: Access to our on-site gym, flavored water dispenser, and basketball court to keep you fit and energized!
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