Paid Media

Cognition • San Francisco, CA

2d

About The Position

We're looking for a hands-on digital marketer to own Cognition's paid channels and scale them from early traction to $1M+/month in spend. You'll manage our agency partners while running key channels yourself, build and refine our measurement infrastructure, and figure out which channels actually work for converting our target customers as we scale up spend.
You might:
Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.
Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.
Scale campaigns spanning from self-serve developers to large enterprise buyers.
Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.
Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.

Requirements

• A channel operator. You've actually been in-platform managing campaigns, not just reviewing dashboards. You know what a good campaign structure looks like and can troubleshoot conversion tracking issues yourself.
• AI-native. You get superpowers by using the latest AI tools to accomplish your work faster and with higher quality. Your instinct is to automate everything.
• Analytically rigorous. You can measure the incrementality of a test with statistical significance and resist the urge to call a winner too early.
• A creative marketer. You love ideating new marketing campaigns, creative angles, and copy that resonates with customers.

Nice To Haves

• 2-4 years of experience managing digital marketing campaigns
• Hands-on experience with Google Ads and/or Meta Ads Manager
• Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
• Set up or significantly improved conversion tracking and attribution
• Worked with creative teams or agencies to iterate on ad concepts at high velocity

Responsibilities

• Run and optimize campaigns across Google, Meta, Tiktok, Instagram, Youtube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.
• Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.
• Scale campaigns spanning from self-serve developers to large enterprise buyers.
• Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.
• Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed