Paid Social Lead

Odd Bunch

3d•Remote

About The Position

Odd Bunch is on a mission to make fresh produce more affordable and accessible across Canada. We are a fast-growing, sustainable subscription-based produce service, helping Canadians save thousands of dollars on their grocery bills, supporting local farmers, fighting food waste, donating to families suffering from food insecurity, and building a better planet in the process. We currently operate in Ontario, Quebec, British Columbia, Alberta, Saskatchewan, and Manitoba, with most of our team located in Toronto, Vancouver, Calgary and London. We are looking for a data-obsessed, creative-first Paid Social Lead to own the strategy and execution of our paid social budget. Reporting to the Sr. Growth Marketing Manager, you will be the driving force behind our acquisition engine on Meta, TikTok, and Pinterest. We need a strategic lead who understands how to leverage AI-driven tools to accelerate creative testing and campaign optimization. You will be responsible for hitting aggressive growth targets while maintaining a strict CPA floor.

Requirements

5+ Years Experience: Proven track record in performance marketing, specifically managing high-volume spend for scaling DTC companies.
AI Proficiency: Demonstrated experience integrating AI tools into the marketing workflow (e.g., using AI for creative testing, sentiment analysis, or automated reporting).
Platform Mastery: In-depth expertise in Meta Ads Manager and TikTok Ads Manager.
Data-Obsessed: You understand the relationship between CAC, LTV, and churn, and can translate complex data into actionable growth strategies.
Technical Proficiency: Experience with Google Analytics, Pixel management, and developing testing structures based on performance.
Eligibility: Must be legally eligible to work in Canada.

Nice To Haves

Experience scaling a brand into new markets.
Experience in food & beverage, grocery, or subscription-based industries.
Knowledge of the Quebec market and French-language advertising.

Responsibilities

Full-Funnel Ownership: Lead the strategy, daily management, and scaling of Meta, TikTok, and Pinterest.
AI Integration: Implement and manage AI-driven workflows for creative iteration, copy generation, and predictive performance modelling to increase speed-to-market for new ads.
Creative Strategy: Partner with the brand and content teams to develop snackable and purpose-driven ad creative. Lead the content iteration process, testing hooks, re-hooks, and CTAs to maximize conversion rates.
Budget & Pacing: Manage a 7-figure annual spend, ensuring efficient allocation across regions and provinces to meet weekly net-growth targets.
Measurement & Attribution: Utilize attribution tools to track blended ROAS and make data-driven decisions based on TRUE cohort retention data.
Collaborative Alignment: Stay current with social and paid media trends and communicate these developments to leadership to ensure strategic alignment across all channels.