Paid Social Strategist (B2B)

Disruptive Advertising•Pleasant Grove, UT

2d•$75 - $90•Remote

About The Position

Let’s get right down to it – you’re the right Paid Social Strategist for Disruptive Advertising, if you love understanding how businesses work and executing a marketing strategy that supports and grows that business. In fact, you love it so much that it’s not even work for you, it’s a way of life. So if the thought of having the variety of multiple accounts and being surrounded by peers that geek out on the same things excites you, read on. Why would you be so excited to lead and grow key accounts at a successful agency? Because Disruptive is already an industry-leading performance marketing agency that does meaningful work and drives real value for clients. We prioritize working with purpose-driven brands and all-around good people. Are you really looking for another unfulfilling marketing job where you spin your wheels and watch your skills and potential dwindle away? Didn’t think so. You’re the type of person who needs to be challenged both personally and professionally. As much as you love business and marketing, you’re equally excited to grow yourself personally. You’ll love participating and contributing to our personal development program at Disruptive University, helping you remember and live in alignment with who you are. We’re not like other agencies who cap the growth of their people. Instead, leaders come to Disruptive to accelerate their career growth and unlock their full potential as a marketer. Employees have even said, “1 year of marketing experience at Disruptive is comparable to 3 years anywhere else.” And, because you probably want more details, you can dive into those below, even though you already know if you are the right person or not from these first few paragraphs ;) … The Role: Paid Social Strategist: a key member of the B2B vertical for our fast pace, high-performing, rapidly growing organization. This role is responsible for strategizing, executing, and reporting on paid social marketing campaigns for an assigned book of clients. This role supports the organization by building strong relationships with clients and delivering exceptional paid social marketing strategies to ensure our clients are achieving the desired business results they need from their paid social campaigns. This specific role will execute and manage B2B campaigns across multiple paid social platforms. This includes A/B testing ad creatives, audiences, and budgets to maximize purchases and holistic revenue goals . As the Paid Social Strategist, you are a competitive, results-oriented, enthusiastic digital marketer cultivated by years of success in marketing agencies or other professional services firms. You are independent, assertive, and self-confident as you intensely manage multiple priorities and take the initiative to get things done. You employ your quick decision-making in response to changing conditions and use directive leadership to assure business results are achieved. You take risks and need to be challenged. You are outgoing and have a very strong persuasive communication style. You are driven in your pursuit of achieving results that provide value to your current clients and those around you and are eagerly motivated by the pressure of the expectations described.

Requirements

2+ years experience in a digital advertising agency setting
Prior experience in building and managing B2B lead gen campaigns across multiple paid social platforms, including A/B testing ad creatives, audiences, and budgets to maximize lead flow and campaign performance.
Prior experience with managing budgets in Social Ads Platforms of $50k p/month
2+ years professional-client strategy communication (written and verbal)
Experience managing many client or business paid social strategies simultaneously

Responsibilities

Partner with clients to consult on paid social B2B marketing strategies that create a win-win relationship
Build and execute successful paid social campaigns on META, LinkedIn and other relevant platforms, implementing B2B full-funnel marketing strategies to drive real results
Define, monitor, and analyze trends in clients’ KPIs
Develop paid social strategy based on client-specific goals
Actively test and analyze targeting criteria (audiences & account structure), ad creatives, landing pages, message testing, and spend strategies to drive results in line with clients’ goals
Communicate performance results and strategy recommendations to clients & secure buy-in from decision-makers
Identify, maximize and present new opportunities for client growth
Create quarterly business reviews and other client-facing presentations that outline performance, insights from testing, and key strategic opportunities