Partner Marketing Manager

Tabs • New York, NY

3d

About The Position

The Partner Marketing Manager will build and own Tabs’ partner go-to-market strategy from the ground up, defining how product, accounting, and ecosystem partnerships show up across positioning, launches, and revenue motions. This role will directly impact pipeline growth, product adoption, and platform differentiation by turning integrations and partnerships into clear, scalable “better together” narratives that support Tabs’ core revenue platform.

Requirements

• 5+ years of experience in partner marketing, product marketing, or ecosystem GTM roles at high-growth B2B software companies
• Experience operating in early-stage or rapidly scaling environments where GTM motions and processes are still being built
• Proven experience owning or contributing to partner go-to-market strategy across product, platform, or integration partners
• Track record of leading partner launches or co-marketing initiatives that drove measurable pipeline, adoption, or revenue impact
• Experience collaborating cross-functionally with Product, Partnerships, Sales, and Customer Success to deliver GTM outcomes

Responsibilities

• Own the end-to-end go-to-market strategy for product, accounting, and ecosystem partners, including segmentation, positioning, and launch planning.
• Craft clear, scalable “better together” positioning that communicates joint value and reinforces Tabs’ platform story.
• Develop a deep understanding of partner personas and how Tabs’ products and integrations serve their workflows.
• Lead and execute joint partner launches and co-marketing initiatives across campaigns, content, and partner-specific assets.
• Enable Sales and Customer Success with playbooks, battlecards, training, and collateral that drive pipeline, adoption, and expansion.
• Build repeatable partner marketing infrastructure: frameworks, templates, launch processes, reporting, and partner event strategy to scale GTM motion.

Benefits

• Competitive compensation and equity
• Unlimited PTO
• Up to 100% employer covered monthly healthcare premium (medical, dental, vision)
• Lunch provided via Sharebite, plus dinner for any later office days.
• Parental leave up to 12 weeks
• Tax free commuter and parking benefits
• Voluntary insurances (Life, Hospital, Critical Illness, Accident)
• Employee Assistance Program (Rightway)
• 401k

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed