Performance Marketing Analyst

About the position

Medica's Performance Marketing Analyst works as part of our Digital Marketing & Analytics team and plays a key role in measuring the success of our marketing campaigns. Our Marketing Analyst designs and delivers campaign performance reports and dashboards, delivers campaign insights to drive marketing performance to refine and optimize our efforts, and manages the transfer and processing of all data and lists for our acquisition and retention campaigns.

Responsibilities

• Partner with stakeholders to understand their campaign objectives and design reports and dashboards to meet organizational growth needs
• Synthesize campaign insights from traditional and online channels and reporting applications to provide overall results and recommendations
• Perform additional processing on campaign list files to deliver proper level of personalization and campaign tracking
• Prepare and transfer files to marketing partners (both internal and external) in support of marketing initiatives
• Interface with IT to establish and maintain secure transfer protocols for sending and receiving data with private health information or personally identifiable information
• Oversee campaign set up and tracking of direct response campaign activity to ensure attribution to activity source
• Maintain established campaign taxonomy and structure through campaign hierarchy within CRM platform
• Monitor performance marketing response channels to ensure proper operation of incoming leads through mail, online and telephone
• Collaborate with Sales and Marketing to assess lead value for scoring and follow up
• Serve as day-to-day interface with segment leads to ensure campaign information is current and accurate
• Troubleshoot issues as they arise and work until resolved
• Identify opportunities to streamline or automate campaign processes to increase data quality while reducing time and costs

Requirements

• Bachelor's degree, ideally in Business, Marketing, Analytics, Math or Statistics; equivalent combination of education and work experience will also be considered
• 3+ years of experience in performance marketing measurement, or some form of marketing analytics
• Experience with data visualization tools such as Power BI, Qlik Sense, Tableau or Google Looker Studio required
• Demonstrated proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) required

Nice-to-haves

• Experience with data analytics tools such as Alteryx, or Customer Relationship Management (CRM) applications like Salesforce/Health Cloud, or Microsoft Dynamics CRM is preferred
• Experience with SQL, R or Python languages is a plus
• Healthcare experience is preferred, however not required

Benefits

• Competitive medical, dental, vision
• PTO
• Holidays
• Paid volunteer time off
• 401K contributions
• Caregiver services
• Generous total rewards package