Performance Marketing Intern - Summer 2026
About The Position
BetterHelp is on a mission to remove the traditional barriers to therapy and make mental health care more accessible to everyone. Founded in 2013, we are now the world’s largest online therapy service, providing affordable and convenient therapy across the globe. Our network of over 30,000 licensed therapists has helped millions of people take ownership of their mental health and change their lives forever. And we’re not stopping there – as the unmet need for mental health services continues to grow, BetterHelp is committed to being part of the solution. As the Performance Marketing Intern at BetterHelp, you’ll join a diverse team of licensed clinicians, engineers, product pros, creatives, marketers, and business leaders who share a passion for expanding access to therapy. And as a mental health company, we take employee mental health just as seriously as we do our mission. We deeply invest in our team’s well-being and professional development, because we know that business and individual growth go hand-in-hand. At BetterHelp, you’ll carve your own path, make an immediate impact, and be challenged every day – with a supportive community behind you the whole way. We’re seeking a Performance Marketing Intern to support the development and optimization of our therapist marketing journey. This role will focus on improving how we attract, engage, and retain therapists through thoughtful, data-informed performance marketing strategies. The intern will work cross-functionally to help map key touchpoints, analyze performance, and support initiatives that strengthen the end-to-end therapist experience.
Requirements
- Current undergraduate or graduate student in Marketing, Business, Communications, or a related field
- Strong analytical skills and comfort working with data in spreadsheets
- Interest in performance marketing, CRM, growth marketing, or user journey optimization
- Strong written communication skills and attention to detail
- Ability to manage multiple projects and meet deadlines
- Curious, proactive, and eager to learn in a fast-paced environment
Nice To Haves
- Experience with email marketing platforms or CRM tools
- Familiarity with journey mapping or marketing automation concepts
- Interest in healthcare, mental health, or marketplace businesses
Responsibilities
- Support the mapping and documentation of the therapist marketing journey from acquisition through long-term engagement
- Leverage AI tools to support campaign ideation, content optimization, journey analysis, and workflow efficiency
- Help analyze campaign performance and therapist engagement metrics to identify opportunities for improvement
- Conduct research to better understand therapist needs, behaviors, and friction points across the journey
- Partner with marketing, operations, and product teams to improve messaging and timing across lifecycle stages
- Contribute to A/B testing initiatives and performance reporting
- Help maintain campaign calendars and lifecycle documentation
Benefits
- The chance to build something that changes lives – and that people love
- An awesome community of co-workers
- Meaningful projects: Apply your education to real-world challenges through hands-on, impactful work that is both rigorous and rewarding.
- Growth & development: Expand your skills through mentoring, job shadowing, lunch & learns, and hands-on project work that supports your personal and professional growth.
- Dedicated support: Benefit from a manager and mentor who will provide ongoing guidance and support throughout your internship.
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What This Job Offers
Career Level
Intern
