About the position
EliseAI is the leading conversational AI platform for the housing and healthcare industry. We automate the boring, mundane, repetitive tasks, so that staff can focus on more engaging customer interactions. In 2024, we were the fastest growing AI startup in NYC, our home city. Our philosophy is built around small but highly empowered teams that allow us to execute faster than anyone else. We're looking for a data-obsessed Performance Marketing Lead who loves turning numbers into narratives and building the plumbing that makes great marketing runs. You'll sit at the intersection of analytics and marketing operations-helping build measurement frameworks that guide strategy, owning the tech stack that powers execution, and translating insights into campaign initiatives that scale.
Responsibilities
- Own platform management and reporting for core paid channels (LinkedIn, Facebook/Instagram, Google Ads, and emerging platforms)
- Work with the Growth Marketing Manager to set KPIs, manage budgets, monitor pacing, and surface optimizations that maximize spend efficiency.
- Build dashboards to monitor lead flow, attribution, CPL, MQLs, Opportunities, CAC, and ROI.
- Deep-dive into paid campaigns performance to uncover trends, generate actionable insights, and present recommendations to the wider marketing team.
- Track website traffic and conversion funnels end-to-end: help implement and maintain tracking (GA4, HubSpot, tag managers), and help translate findings into tests that boost visit-to-lead and lead-to-opportunity rates alongside the broader marketing team.
- Help support A/B tests on landing pages, forms, and email sequences to improve CVR.
- Help support and own our marketing tech stack (Salesforce, HubSpot, Google Ads, LinkedIn Ads, Facebook, attribution tools, and supporting integrations).
- Help manage and set up internal webinars, ensuring all internal stakeholders are aligned, content is developed, and support post webinar tracking.
- Build and optimize HubSpot assets-workflows, dynamic lists, automated email programs to support marketing campaigns.
- Implement and maintain lead scoring, lead stamping, and lifecycle stages within HubSpot.
- Ensure data hygiene, automation accuracy, and airtight syncs between marketing and CRM systems.
Requirements
- 3-5 years in marketing analytics, growth, or marketing operations - ideally in a B2B SaaS, startup, or agency environment.
- Experience owning or leveraging paid media platforms (such as Google, LinkedIn, AdRoll).
- Hands-on expertise with marketing automation platforms such as HubSpot.
- Experience tracking performance metrics, building attribution models, and ROI reporting that help influence budget allocation.
- Strong grasp of A/B testing, funnel optimization, and statistical significance.
- Ability to translate complex analysis into clear stories and recommendations.
- A bias for action, ownership mentality, passion for continuous improvement, and willingness to learn.
Benefits
- Equity in the company in the form of stock options
- Medical, Dental and Vision premiums covered at 100%
- Fully paid parental leave
- Commuter benefits
- 401k benefits
- Monthly fitness stipend
- Our brand new Midtown south office with an open floor plan, fully stocked kitchen, and company paid lunch
- Fun company social events through our Elise and the City program
- Unlimited vacation and paid holidays
