Performance Marketing Manager (Native Advertising)
About The Position
Healthy Labs is hiring a Native Advertising specialist. This role is for someone who understands how native ecosystems actually work — publisher dynamics, content-style creative, arbitrage economics, and the constant optimization required to scale profitable campaigns. You will own the end-to-end performance of native advertising channels across platforms such as: Taboola, Outbrain, Revcontent, MGID, and other content discovery networks. Native advertising operates differently — from creative structure to optimization strategy to publisher dynamics. We are specifically looking for someone who has built, scaled, and defended native channels before.
Requirements
- 3–7 years running native advertising campaigns
- Deep hands-on experience with Taboola, Outbrain, Revcontent, or MGID
- A track record of scaling campaigns in lead generation, insurance, finance, or other high-value verticals
- Strong analytical ability to diagnose performance changes quickly
- A systems mindset — you build repeatable processes that scale
- Curiosity and a habit of questioning assumptions
- Comfort using AI tools to accelerate research, analysis, and execution
Responsibilities
- Scaling profitable traffic across native networks
- Managing publisher relationships and traffic sources
- Driving improvements in RPC, CPA, margin, and lead quality
- Identifying profitable creative angles and scaling winners
- Managing large-scale testing frameworks across headlines, images, advertorials, and landing pages
- Continuously analyze performance data to identify where margin is won or lost and implement improvements.
- Leverage AI tools to accelerate performance analysis
- Generate creative testing frameworks
- Identify emerging patterns in campaign data
- Build automation that increases operational leverage
Benefits
- Competitive salary + performance-based bonus
- Health, dental, and vision benefits
- 401(k) with company match
- Fully Remote Role – flexible location with virtual team collaboration
- Entrepreneurial culture with direct impact on company growth
- Opportunities to lead and scale campaigns in multi-million-dollar verticals
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
