About the position
As the Performance Marketing Manager, you will be responsible for enabling the marketing team to achieve our revenue objectives through paid media strategy, campaign execution, and continuous performance optimization. This role is highly cross-functional and will be critical in ensuring we have total visibility into our paid acquisition efforts while automating and optimizing the customer journey. You will work closely with demand generation, content, and analytics teams to ensure our campaigns are data-driven and results-oriented. This role will report to our Sr. Manager of Demand Generation. The Demand Generation Team sits within the greater SevenRooms Marketing function.
Responsibilities
- Develop and execute a comprehensive paid media strategy across digital channels (Google Ads, LinkedIn, Facebook, display, and other platforms) to drive brand awareness, lead generation, and pipeline acceleration.
- Manage day-to-day operations of paid media campaigns, including audience segmentation, ad creative implementation, bid management, and budget allocation.
- Continuously optimize campaigns for efficiency and ROI by analyzing performance data, A/B testing, and refining audience targeting strategies.
- Collaborate with creative and content teams to develop compelling ad creatives, messaging, and landing pages that maximize engagement and conversion.
- Monitor and analyze campaign performance metrics, providing actionable insights and recommendations to improve effectiveness.
- Implement tracking solutions and attribution models to measure marketing impact across the funnel.
- Stay up to date with industry trends and platform updates to ensure SevenRooms remains ahead of the curve in paid media best practices.
- Partner with the marketing operations and analytics teams to ensure seamless lead flow, attribution tracking, and reporting.
- Work closely with demand generation and field marketing teams to align paid media efforts with broader marketing campaigns and event activations.
- Coordinate with sales and revenue teams to ensure marketing-generated leads from paid media convert effectively into opportunities and revenue.
Requirements
- 3-5 years of experience in B2B digital advertising, paid media, or demand generation, with a combination of agency and in-house experience.
- Deep expertise in running paid campaigns across LinkedIn, Google Ads, Facebook, and programmatic platforms.
- Strong analytical mindset with experience using tools like Google Analytics, Looker, or HubSpot to track and measure campaign performance.
- Ability to manage multiple campaigns simultaneously in a fast-paced, results-driven environment.
- Experience working cross-functionally with content, creative, and analytics teams to optimize paid media performance.
- Strong communication skills with the ability to present findings and recommendations to stakeholders across marketing and sales.
Benefits
- Comprehensive medical, dental, and vision benefits.
- Commuter benefits.
- Gym reimbursement.
- 401K plan.
- Life insurance.
- Unique wellness offerings including One Medical, Wellhub, Spring Health, and Carrot.
- Monthly stipend through Roomie’s Choice program.
- Milestone awards throughout tenure.
- Financial support for continuing education, certifications, or participation in external training programs.
