Performance Marketing Manager

BoomPop

8h • Remote

About The Position

We’re looking for a Performance Marketing Manager who is equal parts growth operator, analytical thinker, and hands-on executor. You’ll own top-of-funnel demand creation through paid channels, managing a multi-million dollar budget across Google Ads, Microsoft Ads, LinkedIn Ads, and emerging platforms.

This role sits at the intersection of growth, revenue, and experimentation. You’ll be responsible for driving high-quality MQLs and SQLs efficiently, continuously testing and iterating across audiences, messaging, offers, and channels — all while keeping a sharp eye on CAC, CPMQL, and CPSQL.

You thrive in fast-moving environments, understand how marketing directly fuels revenue, and operate with urgency, adaptability, and accountability.

You should apply if you've held any of the following titles: SEO Specialist, Paid Media Specialist, or Paid Media Strategist.

Requirements

• 3–5 years of experience in performance marketing or demand generation roles on growth-focused marketing teams.
• Hands-on experience managing multi-million dollar paid media budgets.
• Proven track record driving MQLs, SQLs, and revenue in a B2B SaaS environment.
• Deep experience with paid platforms (Google Ads, LinkedIn Ads, Microsoft Ads).
• Strong analytical skills with the ability to connect spend to revenue outcomes.

Nice To Haves

• Familiarity with the travel, events, or group experiences industry.

Responsibilities

• Own end-to-end paid demand generation across Google Ads, Microsoft Ads, LinkedIn Ads, and more.
• Manage and optimize a multi-million dollar budget with clear accountability to CAC and pipeline efficiency.
• Design and execute experiments across targeting, creative, landing pages, and offers.
• Partner closely with Sales to align on lead quality, feedback loops, and pipeline impact.
• Analyze performance using GA4, Tag Manager, HubSpot, SEMrush, and related tools.
• Continuously refine audience strategy for C-suite, People/HR, and Sales leaders.
• Report on performance clearly and regularly, translating data into actionable insights.

Benefits

• Competitive salary + equity, with tons of room for career growth
• Company sponsored 401(k)
• Generous PTO
• Paid parental leave
• Flexibility to work from anywhere
• Amazing annual team-wide and department offsites
• World-class medical, vision, and dental plans with 100% employee contributions covered + 80% dependent contributions covered
• $50/month phone stipend
• Occasional Travel: Connecting is in our DNA, please note that we anticipate roughly 6-8 nights of travel per year for this role.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed