About the position
The go-to-market strategy is the unifying element that drives efficient execution and growth across the portfolio of offerings. It involves defining business and marketing goals, identifying essential needs, and understanding how to grow and remain relevant in a mature market. This strategy helps in recognizing unmet buyer needs in new verticals and regions, enabling feature and function rationalization to build new offerings.
Responsibilities
- Size and segment markets
- Align portfolio to buyer needs
- Align to marketing, sales, and product strategy
- Identify and isolate buyer audiences
- Lead buyer persona development
- Oversee buyer persona prioritization
- Understand differentiators to buyer audience
- Implement buyer-centric messaging methodology
- Facilitate alignment on target buyer
- Establish launch tier model across portfolio
- Drive launch process and planning consistency
- Develop launch governance
- Know routes to market direct and indirect
- Establish consistent sales knowledge transfer plan
Requirements
- Experience in market sizing and segmentation
- Strong understanding of buyer needs and personas
- Ability to align marketing, sales, and product strategies
- Experience in developing and prioritizing buyer personas
- Knowledge of buyer-centric messaging methodologies
- Experience in launch process and governance
- Understanding of sales organization structures and methodologies
Nice-to-haves
- Experience in a mature market
- Familiarity with digital security practices
- Knowledge of Underwriters Laboratories Code of Conduct
