About the position
The Portfolio Marketing Manager, Global Diagnostics will be responsible for leading the strategic marketing and lifecycle management of a specific product portfolio within Zoetis Diagnostics. This individual will develop and execute global marketing strategies to drive product adoption, market penetration, and financial performance. The role requires close collaboration with cross-functional teams, including sales, Product, Medical, R&D, finance, and regional marketing teams, to ensure the portfolio's success. As a key member of the Portfolio Marketing team, the Portfolio Marketing Manager will provide market insights, define product positioning, and develop go-to-market strategies that align with Zoetis’ global vision. This role will be responsible for product-level P&L management and will play a key role in driving profitable growth. The P&Ls range from $80 million to $200 million for respective product lines and will require coordinate across >70 markets worldwide to drive effective commercial strategies.
Responsibilities
- Develop and implement global marketing strategies for the assigned product portfolio.
- Oversee the commercial aspects of the entire product lifecycle, from new product launches to end-of-life strategies.
- Manage product-level financial performance, including revenue, gross margin, and profitability targets.
- Conduct market research and competitive analysis to identify trends, customer needs, and growth opportunities.
- Develop and implement go-to-market strategies, including pricing, messaging, and promotional activities.
- Provide sales teams with marketing materials, training, and tools to drive commercial success.
- Work with Product, R&D, Medical and external partners to identify and develop new product opportunities.
- Partner with regional marketing teams, finance, and supply chain to ensure global alignment.
- Gather insights from veterinarians, distributors, and industry stakeholders to refine portfolio strategy.
Requirements
- Bachelor’s degree in Business, Marketing, Life Sciences, or related field; MBA preferred.
- 8+ years of marketing experience in diagnostics, medical devices, or animal health, with experience in product management.
- Ability to develop and execute portfolio-level marketing strategies.
- Strong understanding of P&L management and pricing strategy.
- Experience conducting market research and applying insights to business decisions.
- Proven ability to work across teams including sales, R&D, finance, and supply chain.
- Strong ability to present and communicate marketing strategies to senior leadership.
- Ability to manage multiple initiatives and prioritize tasks effectively.
Benefits
- Healthcare
- Dental coverage
- Retirement savings benefits
- Paid holidays
- Vacation
- Disability insurance
