Practice Marketing Manager

Onspire Health Marketing

13d•$55,000 - $65,000•Remote

About The Position

Onspire is seeking a Practice Marketing Manager who thrives at the intersection of strategy, execution, and client partnership—leading marketing efforts that help healthcare practices grow, engage patients, and strengthen their market presence. This role owns the day-to-day marketing strategy and execution for assigned practices, working closely with clients and internal teams to deliver measurable results. You’ll act as a trusted marketing advisor, ensuring campaigns align with practice goals while identifying opportunities to deepen engagement and protect long-term client relationships.

Requirements

Bachelor’s degree in Marketing, Communications, Healthcare Administration, or a related field.
5–7 years of experience in healthcare marketing, practice marketing, or account-based marketing roles.
Strong experience across digital marketing channels, including SEO, content, paid media, and social.
Proven ability to manage client relationships and deliver marketing strategies that drive engagement and growth.
Experience with CRM, marketing automation, and analytics tools (Salesforce, HubSpot, Google Analytics, or similar).
Strong project management skills with the ability to balance multiple priorities and deadlines.
Collaborative, proactive, and comfortable owning outcomes.

Responsibilities

Lead Marketing Strategy for Healthcare Practices
Develop and execute marketing strategies tailored to healthcare practices, with a focus on patient acquisition, retention, and visibility.
Partner with practice leaders to understand business goals and identify marketing opportunities that support growth.
Translate practice objectives into clear, actionable marketing plans across digital and traditional channels.
Oversee Campaign Execution & Performance
Manage and optimize marketing initiatives including SEO, paid media, websites, social media, email campaigns, print materials, and content.
Monitor campaign performance and adjust strategies to improve effectiveness and ROI.
Maintain and manage each practice’s online presence, including social platforms, reviews, and search visibility.
Client Relationship Management
Build strong, trusted relationships with key client stakeholders, serving as a primary marketing contact.
Provide proactive guidance, address concerns, and ensure a positive, high-touch client experience.
Identify upsell and cross-sell opportunities that align with client needs and goals.
Recognize at-risk accounts early and develop plans to support retention and long-term success.
Cross-Functional Collaboration
Work closely with internal marketing, design, analytics, and leadership teams to deliver cohesive, effective campaigns.
Coordinate with external vendors or agencies as needed to support execution (e.g., web development, content creation).
Maintain clear documentation of client interactions, timelines, and deliverables.
Market Insight & Growth Support
Stay informed on healthcare marketing trends, competitive activity, and evolving patient behavior.
Use insights to inform strategy recommendations and continuous improvement.
Support events, webinars, or community outreach initiatives that promote practices and engage patients.